Northwestern University - Syllabus Yearbook (Evanston, IL)

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classified advertising and suhscriptions. Orma Wlhitaker headed an oHice staff which per- formed routine duties of typing, pulling tear sheets, and keeping the records and Daily hles in order. .lfach day a night lvusiness manager fol- lowed the Uaily from makeup pages to page proofs. The night business managers this year were Paula lillis, john Graham, Gus Burk- hardt, and Ralph Atlass. 'l'he managers started work in the early afternoon when they dummied the advertise- ments on ruled sheets of paper, which were then sent to the editorial room where the news staffs were working. There, the night editor was almle to tell from the dummies how much space he would have for news, features, and editorials and could plan his makeup ac- cordingly. At night, the managers went to lies Plaines where the Daily is printed and directed com- posing room proceedings when their ads were Ht in place on the stone, Night business managers often put in I0-hour days in seeing the ads from layout dummy to page proof. lfoltom Row: S. Warner H. Barmcicr H. Wt-hmcicr. tS'f'C07Il! Row: S. Wilkinson, K. Kruger, ll. Portinzum, R. Schilclt, l'. lflhs 'X Wal ind YN lxlingsttdt l Xrndt 'X o s 'ol' Row: bl. Graham, D. Evans, R. Stoffcls, C. Clark, R. Countryman V Ilu rg, Muhck R 'Xt ss

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.vMovr: National ad head Stan Warner rallies over plans with stall'- lfrlow: Business manager Bud liarmeier makes his Daily ad check-up. john Graham, .loc Countryman, and Ralph Atlass nod theirapproval as Ruth Schlldi rules off ad space. All are husiness night managers. f D.tXll,Y IHVSINICSS The editorial statl' should not receive all the credit for putting out the Daily Northwestern. A closely-knit husiness starl' works simul- taneously with the editorial stall' to plan advertising layouts and solicit ads without which it would he Hnancially impossihle to publish the Daily. This 'year the husiness departments were organized hy Harry Barmeier, lnusiness manager, and Hugh VVehmeier, advertising manager. The stall' heads and their assistants hecame well-versed in their own phase of husi- ness procedure lay the year's end, and those planning husiness careers received invalu- ahle experience. Al Kovar, Clitl' lVlerganer, -lack Vilberg, Clarence Smith, Hd Beary, Dick Lindsley, and Gordon Smith were in charge of local ad- vertising, while Stan VVarner had charge of national advertisements. .Ioyce Clausey, day manager, worked with the ad solicitors. Kay Krueger and Ruth Schildt were in charge of 1 i 1 l it Lf: WR l Classified ad manager Kay Kruger and staff memhers Selma Cloerlich and Nora Larson organlzeitcms for this helpful feature,

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I Above: Herb Cork, Syllabus lhotographer, at equipment cabinet. Below: 'I'ed lfredstrom had charge of the photography department. '17 joe Gillespy did most of his photography work for the Syllabus. Pl'-lO'l'O LAB Credit for the pictures which appeared this year in Northwesterrfs three publications, the Syllabus, the Parrot, and the Daily North- western, is due Ted Fredstrom, student pho- tography director, and his assistants. Al Baum, Carlyle Freeborn, Herb Cork, .Ioe Gillespy, and Bill Scheller, did most of the photography for the Syllabus, while Paul Mallory was photo editor of the Parrot until December when Rog Wyckoff took over. 4 Bill Cumming did feature work for the Daily He also had photographic assignments for Jack Iudwig enlarges print ' th l b' d V ' . . . 4 , '. 4 .'. , , , . 2 N. 1 k the Summer Northwestern which included the pleasant job of photographing NU coeds, room for use in the Pan-Of, Igaliqxy, aid gyflalxsl 26