Northwestern University - Syllabus Yearbook (Evanston, IL)

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.vMovr: National ad head Stan Warner rallies over plans with stall'- lfrlow: Business manager Bud liarmeier makes his Daily ad check-up. john Graham, .loc Countryman, and Ralph Atlass nod theirapproval as Ruth Schlldi rules off ad space. All are husiness night managers. f D.tXll,Y IHVSINICSS The editorial statl' should not receive all the credit for putting out the Daily Northwestern. A closely-knit husiness starl' works simul- taneously with the editorial stall' to plan advertising layouts and solicit ads without which it would he Hnancially impossihle to publish the Daily. This 'year the husiness departments were organized hy Harry Barmeier, lnusiness manager, and Hugh VVehmeier, advertising manager. The stall' heads and their assistants hecame well-versed in their own phase of husi- ness procedure lay the year's end, and those planning husiness careers received invalu- ahle experience. Al Kovar, Clitl' lVlerganer, -lack Vilberg, Clarence Smith, Hd Beary, Dick Lindsley, and Gordon Smith were in charge of local ad- vertising, while Stan VVarner had charge of national advertisements. .Ioyce Clausey, day manager, worked with the ad solicitors. Kay Krueger and Ruth Schildt were in charge of 1 i 1 l it Lf: WR l Classified ad manager Kay Kruger and staff memhers Selma Cloerlich and Nora Larson organlzeitcms for this helpful feature,

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liditors combine business and pleasure during weekly lunch at the N. ll. apartments. Here they compare notes on preceding issues. ' - - ' ' - .. Daily reporters, Herlm Hart, M. li. Baldassari and Mal Shaw, follow printers as they make type adjustments lrom galley corrections. The editorial day for the Daily started in X LLX5-Url the early afternoon when the night editor is- -Q 'l 6- sued assignments. The sports night editor and i his staff, feature writers and editorial writers Q, -'. 1 gl ' were also at work. By six o'clock most of the 'Lim gif' -,ZFX ' copy was in, and a small editorial contingent -' X 5 - rl' p was preparing the transfer their work to Des 'A YW! it l Til m,e,!,. - s- Plaines. At the printer's, galley' proofs were 1' Qs ' I .' e . f z , scanned, pages were made up on the stone, N X' 'ESX - I and page proofs were scrutinized for a final ' fljxji- lm 1 i , fff check. By midnight, the Daily was usually X ' i Sz ' ready to he put to bed. Night editors Mal Shaw, .lack Hamilton, and .lim Davis, supervise news writing and page make-up before copy goes to the printers. ILQWIN F6 ff' - i., ,Ami ,. ,V-1: , r , . - -t 4: i'jilll',l!i1f M ' ' A vliew of the Daily offices where reporters write, type, and check St0r1es for the four weekly editions of Northwestern s newspaper.

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classified advertising and suhscriptions. Orma Wlhitaker headed an oHice staff which per- formed routine duties of typing, pulling tear sheets, and keeping the records and Daily hles in order. .lfach day a night lvusiness manager fol- lowed the Uaily from makeup pages to page proofs. The night business managers this year were Paula lillis, john Graham, Gus Burk- hardt, and Ralph Atlass. 'l'he managers started work in the early afternoon when they dummied the advertise- ments on ruled sheets of paper, which were then sent to the editorial room where the news staffs were working. There, the night editor was almle to tell from the dummies how much space he would have for news, features, and editorials and could plan his makeup ac- cordingly. At night, the managers went to lies Plaines where the Daily is printed and directed com- posing room proceedings when their ads were Ht in place on the stone, Night business managers often put in I0-hour days in seeing the ads from layout dummy to page proof. lfoltom Row: S. Warner H. Barmcicr H. Wt-hmcicr. tS'f'C07Il! Row: S. Wilkinson, K. Kruger, ll. Portinzum, R. Schilclt, l'. lflhs 'X Wal ind YN lxlingsttdt l Xrndt 'X o s 'ol' Row: bl. Graham, D. Evans, R. Stoffcls, C. Clark, R. Countryman V Ilu rg, Muhck R 'Xt ss