Northwest Missouri State University - Tower Yearbook (Maryville, MO)

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Alive and Living: Airborne magazine Pick any topic and you can bet that KXCV ' s Alive and Living has done a feature on it. We have done features on everything imaginable, said Perry Echelberger, executive director of Alive and Living. We have done everything from snow ice cream to politics, from consumerism of the housewife to gay rights in Missouri. We have done film reviews and virtually every subject you could think of. Alive and Living was a student-produced radio magazine that was aired seven days a week. It was on from 8 till noon. Last year, for the first time, Alive and Living was aired at night. The program was he ard on every third Thursday of the month. This program was an hour long with no music, Echelberger said. Some of our best features were during this hour, and we introduced new things that we would sometimes use in the morning show. Alive and Living consisted of 10 feature spots during the morning programming hours. Music and news were mixed with the three- to five-minute features. What we were trying to do with the show was to make things more interesting and informative, Echel- berger said. We tried to do this by making the features short, so if the listeners got tired of one thing, they knew it would be over with soon. There also might be something else they liked around the corner. The Alive and Living staff was comprised of 10 to 15 student producers. Two or three of these students did all of the features for a certain day. Four or five of the 10 features were locally produced. The rest came over the network wire. The network sent over features and we listened to them and put the best on the air, Echelberger said. Occasionally though, we would do a whole show of locally produced features. The Alive and Living staff also had 10 local contributors to the 18 BROADCAST SERVICES program. Some of the features were localized, so members of the staff talked to the NWMSU faculty. Dr. (Richard) Fulton was our political analyst, and Dr. (Carroll) Fry was our film reviewer. We did this because our thrust was to try to talk to the people of northwest Missouri, Echelberger said. Features on Playboy, Pearl Harbor Day and Dr. Martin Luther King ' s birthday were some of the locally produced shows. We basically tried to talk about things that we thought would be of interest to our listeners, Echel- berger said. The staff also tried to coincide the programs with world events. When Playboy was celebrating its 25th anniversary, a whole show was locally produced on the magazine. It took me two months to do the Playboy feature, Toby Miller, a student producer, said. I had to interview a bunch of Playmates. That was my big feature of the year.

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Maryville grew in the northwest corner of Missouri like a sunflower in a wheat field. However, Maryville had more to offer than its rural surroundings might suggest. Industry and Maryville got along well. On the east side, Union Carbide, Lloyd Chain and AC Lightning Security grew and prospered. South of town, Uniroyal manufactured rubber hoses for industry. Just north of the University was Reigal Manufacturing, the diaper factory. Businesses also did well in Maryville. The square sported several drug stores, men ' s and women ' s clothing stores, several shoe stores, three banks, jewelry stores, gift shops, sporting goods stores, appliance shops and a shoe repairman. To the south on Highway 71, several large discount shops, hardware and grocery stores prospered during the year. If no other area received its share of business, the food establishments of Maryville were busy. Fast food shops sold their tacorriff ic, extra-crispy, brazier and super-style from hamburger barns, golden arches and docksides. Oysters on the half-shell, steak, pizza, chicken and fish filled the menus and mouths in the city ' s restaurants. Almost on par with eating in Maryville, was its entertainment. Two theatres and a drive-in provided cinematic diversions. For dancing, a disco was opened, along with the dancing facilities at several clubs and organizations. Summertime swimming and ball teams afternoons and evenings, while w volleyballers fought for local titles. Almost dozen parks within the city provided recreation and fresh air. The bars, taverns and liquor stores in Maryville excelled in the sale of potables. Pubs, palms, cat clubs, shadowy ladies, bottle and smoke shops and drive-ins flourished in the city, making nights in the city interesting. And in the tactories, and stores and shops, in the restaurants and fast food joints, in the theatres, dance halls and clubs, in the bars and liquor stores, the students of Northwest Missouri State University bought and sold goods, made and used products, danced and drank and watched. NVVMSU students tended both sides of the bars, filled grocery carts and stocked the shelves, sold tickets and bought tickets. Maryville provided a living for some students and made its living from others. Although it didn ' t have the jobs, the excitement, the night-life and diversity of Kansas City, Omaha, Des Moines or St. Joseph, Maryville did have something to offer all students-a place to learn and live. s ost a £ - W W - U if 3f C S K-Y FAR LEFT: One of Maryville ' s many small businesses, the COOP gas station on Highway 71, is frequented by many students LEFT: Elderly men sit on a bench outside of the Nodaway County Courthouse ABOVE: Because of structural damage, the First Presbyterian Church was torn down. A new church was built on the same site as the old one. MARYVILLE 17

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LEFT: Jay Liebenguth reads wire copy in preparation for an Alive and Living feature Liebenguth is the researcher for the radio magazine BELOW LEFT: Perry Echelberger, executive director, interviews Dr Carroll Fry for his explanation of current trends in the film industry. Fry is a regular contributor to Alive and Living. BELOW: Jocelyn Cordray answers questions from Kevin Brunner in a feature on childhood memories. The student-produced features usually had student quote s in them. I Combs O Cieseke BROADCAST SERVICES 19