Northwest High School - Silvertip Yearbook (Wichita, KS)

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Popularity growing So they were saying MTV would pro- bably act like a flare. That is, when MTV went into a community, people would watch it a lot at the very beginning, but then it would kind of fizzle out and they would grow dissatisfied with it because of repetition, said Tom Popson, columnist with the Chicago Tfibune. That prediction was not the case at Not- thwest, where a survey was conducted of selected classes. The questionnaire asked students how many hours they watched MTV, in what room, what music they preferred, what music they did not prefer, what groupsfartist they did or did not like and their parents' over all opinion about Music Television. The survey found MTV did not act like a flare at all. It was the exact opposite. On the average, the Northwest student liked MTV as much now as when he first began wat- ching it two years ago. Some liked it more since they had formed a habit for the uni- que form of musical entertainment. Statistics showed that MTV was watched more often in the living room andfor the family room. But the surveyee indicated that it really did not matter which room they watched MTV. Ten percent of the students interviewed frequently watched the music channel at a friend's house. On the average, one hour per day was spent watching MTV by most Northwest students. Comments such as 'when ever l get the chance' and 'everyday' were express- ed by the avid MTV viewer when asked how often he watches the music channel. New Wave and Punk Rock music were the two kinds of music that 95 percent of the viewers preferred to see less of. The only performer singled out by the Northwest stu- dent as wanting to see less of was Boy George of the Culture Club. Def Leppard and Michael jackson were the two performers that students wanted to see more of. Loverboy, Van Halen, and Prince were also highly ranked. The type of music in demand by students proved to be rock music. Soul and pop music were also very popular. Some parents felt that MTV was not ap- proiate for teen-agers to watch. The presence of violence, sex and drugs displayed in some of the videos was not a good influence on the youth. On the other hand, some parents enjoyed the musical entertainment. Overall, Northwest students were avid viewers of Music Television and indicated that they intended to remain so. -Staci Roberts no i ABOVE: Proving to be a program here to stay, Music Television constantly widens the variety of its musical - selections day by day. RIGHT: Spending after-school hours watching MTV is a favorite pasttime of Northwest Senior Sandy Carter. 22 ' Student Life

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