Northeast High School - Viking Log Yearbook (St Petersburg, FL)

Page 312 text:

'Delicious and refreshing' Twist, pop, fizz. That's not the sound of any ordinary soft drink: that's Coca- Cola, the leading soda in circulation. One of the best established and largest industries in the world is the soft drink industry, and Coke is the begin- ning of it all. It was first produced by a pharmacist in an Atlanta backyard and sold as a soda fountain drink for five cents a glass. Today it is sold for fifty cents and comes in several different containers. The Coca-Cola Company now distributes over eight billion gallons of soft drinks across the world every year. It can be found in virtually every country and continent including Iapan, Cuba, Egypt, Zambia, India, Ger- many, and the Soviet Union. What makes Coke it? Why is it so popular? Is it a strong foundation, ex- traordinary flavor, rare advertising, or catchy jingles? Coke's popularity could very well be attributed to the fact that it is well established. Its beginnings date back to 1886. It has survived a Great Depression and two World Wars with outstanding success. Coke has been around so long that it's become the com- mon drink. Whenever I'm asked 'What will you have to drink?' it's an automatic impulse for me to say Coke! explains Ioe Blair. Another feature that may have brought popularity to Coca-Cola is its original flavor. It has been dubbed Delicious and Refreshing. This theme was the first one devised for Coke, and it reflected the extraordinary mix of car- bonated water and syrup characteristic of Coca-Cola. The most influential factor behind Coke's popularity is probably its clever advertising and jingles. The familiar shape of the bottle and the flowing script of its trademark are among the most readily recognized symbols to mankind. The Coca-Cola Company has always paid particular attention to their adver- tising. Of course, the most memorable of all their commercials was the one with Mean Ioe Greene tossing his jersey to a young boy, offering him a Coke. Their catchy jingles have also been repeated enough that they are household statements. Down through the years, advertising for Coca-Cola has followed the trends of the times with the overall theme of refreshment. Coke's popularity is a combination of its outstanding flavor, strong foundation, and clever innovative advertising. It's very difficult to forget that Coke is it! 308 Aos I., - -- E -4.-14-we el-K

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It's a natural...Even way out among foreign and natural surroundings, Coke is it! The Big Gulp . . . for Tom Gregory, downing a two liter bottle of Coca-Cola, that would usually take at least a half an hour, can be merely a five- minute gulp. ADS 309