Northeast High School - Viking Log Yearbook (St Petersburg, FL)

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Congratulatlons to the DON cnzzol-A DO IT YOURSELF -xx If PLUMBING CENTER xx 1, W JFIMI' : al QZIIML ff 'l SALES SERVICE fri 'y ggi Cgunigllni .UPTOIZOMFJG QFST.PHERSBURQINC MASTER CHARGE 8. VISA HNANCING U6 DEPENDABLE SERVICE SINCE 1924 111-g 3 6585 HAINES RD NO ST PETERSBURG FL 33709 I-35 -VITA ST. PETERSBURG, FLA 33702 fam 526 oaoo 'Li PH 526 3264 th St. No. St. Petersbu Quad.-lack ld 77377 34014 -lyme 6. sagg y: Countr .l.Heartll I--. -.-'-I I-'-r'-la Butter Krust Bakery 4300 West Memorial Blvd. Lakeland, FL Phone: 522-1536 577 5800

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5774162 Office Supplies Furniture MQWWVM NORTHEAST OFFICE iQahMny2 bugua9ojZwuWafQhyMQqu yzowmfy, aavmm SUPPLY STDfff2',C'f'E MACK st.IfiI,I','.f:'kI S'S302 5225 - 4TH STREET NORTH BILL NEWBERRY ST. PETERSBURG, FL 33703 1813, 526-9748 93. msn rnun ann VEGETABLES :Ht Q Popay0's ....'TI'.....-...... PARADISE PASHIONS Farm Fresh Prod uce CLOTHES THAT LOVES YOUR BODV 6170 HAINES ROAD Fon MEN at WOMEN ST. PETERSBURG, FLORIDA 527-2762 BONDED GIFT FRUITSHIPPERS WHOLESALE OR RETAIL OPEN 7 DA YS S22 9880 MARIO FORZIANO COM PLI MENTS Good Luck OF K8tM MANUFACTURING CO., 'CO INC. NEHI Band The arnages 4931 - rare AVENUE NORTH - mNEu.As PARK, FLORIDA aasss Phone 813-544-8709 - NAV HARDWARE MARINE GARDEN be 1 ,5 L, ,y DON and MARY STONE'S A SNELL ISLE HARDWARE ST. PETERSBURG SCHWINN CYCLERY Formerly ReIph's Bicycle Shop Telephone 894-7731 1347 Snell Isle Blvd. N.E. Sm' 193' Free Delivery St. Petersburg, Fla. 33704 1239 Fin, Avenue Nom, Phono St. Petersburg, Florida 33705 813-894-0858 306 ADS

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'Delicious and refreshing' Twist, pop, fizz. That's not the sound of any ordinary soft drink: that's Coca- Cola, the leading soda in circulation. One of the best established and largest industries in the world is the soft drink industry, and Coke is the begin- ning of it all. It was first produced by a pharmacist in an Atlanta backyard and sold as a soda fountain drink for five cents a glass. Today it is sold for fifty cents and comes in several different containers. The Coca-Cola Company now distributes over eight billion gallons of soft drinks across the world every year. It can be found in virtually every country and continent including Iapan, Cuba, Egypt, Zambia, India, Ger- many, and the Soviet Union. What makes Coke it? Why is it so popular? Is it a strong foundation, ex- traordinary flavor, rare advertising, or catchy jingles? Coke's popularity could very well be attributed to the fact that it is well established. Its beginnings date back to 1886. It has survived a Great Depression and two World Wars with outstanding success. Coke has been around so long that it's become the com- mon drink. Whenever I'm asked 'What will you have to drink?' it's an automatic impulse for me to say Coke! explains Ioe Blair. Another feature that may have brought popularity to Coca-Cola is its original flavor. It has been dubbed Delicious and Refreshing. This theme was the first one devised for Coke, and it reflected the extraordinary mix of car- bonated water and syrup characteristic of Coca-Cola. The most influential factor behind Coke's popularity is probably its clever advertising and jingles. The familiar shape of the bottle and the flowing script of its trademark are among the most readily recognized symbols to mankind. The Coca-Cola Company has always paid particular attention to their adver- tising. Of course, the most memorable of all their commercials was the one with Mean Ioe Greene tossing his jersey to a young boy, offering him a Coke. Their catchy jingles have also been repeated enough that they are household statements. Down through the years, advertising for Coca-Cola has followed the trends of the times with the overall theme of refreshment. Coke's popularity is a combination of its outstanding flavor, strong foundation, and clever innovative advertising. It's very difficult to forget that Coke is it! 308 Aos I., - -- E -4.-14-we el-K