North Quincy High School - Manet Yearbook (North Quincy, MA)

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3 MANET who dresses so very prosperously and yet smokes VVings in all the ads. Some day that bell-hop may get his call through to Philip Morris. But it 's no fun to be fooled, and the litter irony of the whole situation is that now Camels are trying to test our nerve. We thought that testimonials would shortly expire, but the queens of America's social realm are still posing for full-page natural-color plates and affixing their signatures to testiication of the merits found in all sorts of commodities. Vie suppose it is the depression. Last year General Motors exploited six makes of motor cars by bringing the greatest part of their advertising emphasis on the trick windows that come with Fisher bodies. This year you can get a straight eight for your money: the cars have knees. Perhaps some refers to the snapping of timely photographs, i-1 fact, he even hints that he may produce some day they'll tell us what makes the wheels go around. The magazines, newspapers, and billboards are bad enough, but even God's once pure air is not free of this unadulterated hooey. It sounded almost too good to be true, but we read recently of a beneficent, enterprising scientist who has perfected a contraption for your radio that automatically eliminates adver- tising orations. And what a wealth of respect is generally accorded the radio advertisers who make it a point to keep their advertising ele- ment at a minimum. Personally, we like to look at the Flit ads. And in case you're interested to know our private opinion of what is good advertising, look over the pamphlet called Between Our- selves that comes with your telephone bill every month-if you do go so far as to open the envelope. The gentleman who composes it is always one jump ahead of his reader: he knows how the reader will react. That. simple knowledge of good advertising psychology is the one essential to good salesmanship. And what is the explanation to this generally uiifortunate condition? VVe guess that most Americans don 't mind being treated like suck- ers--or maybe they don lt even realize when it happens. They don't take the ads seriously. lf they did, something would be done in ob- ,ifetion to all these uncertain, and sometimes uiitruthful claims. And yet the people are l uying, Our suggestion is that people will buy anyway. VVe have often noticed that the firms l-'hose products are the most. valuable and rep- utable are the ones that advertise very carc- tully-and very infrequently. THE JESTER-ON THINGS THAT COULD BE DONE BUT WON'T BE The Jester has always felt that he would obtain the most diabolical delight in rolling a bag of marbles down the auditorium during H11 21SS9Ir1bly. His musical sensibilities reiiect on the tinkling harmonies of a hundred ringing marbles blending with the bell-like oratory of the speaker. There are other equally diverting amuse- ments with which he manufactures an all-day revery. A curious twist in that part of the mind devoted to physics has Hlled his mind with various experiments in falling bodies. He has often wondered how long it would take a trickle of aqua pura, deftly inserted between the third floor railings to reach a craning neck on the first fioor Cfirst, of course, he would have had confederates carefully place lambs on the ground floor in a position for the slaughterl. Along this line also is his delight in the flight of a penny from the third floor window to the walk and in the curiosity and scrambling which it evokes from the lunch period gathering. .Now the Jester has slept many a happy period in dreaming of arrestingly clever schemes of a harmless nature. He has, by di11t of research and experience, acquired much valuable knowl- edge. For instance, he knows that a small amount of hamburg in a pocket isa decided attraction to the canine and feline families. VVith a little crafty persuasion and by a little maneuvering in entering he could very steathily succeed in swelling the present menagarie to the extent of a few cats and dogs. His thoughts dwell also on the realms of noise making. Once upon a time, in a school of which he knew, a pupil succeeded in getting brief possession of the audiophone system. With strategy and quickness he was able to transmit a peculiarly raucous discord to the ears of the school. He states, moreover, tagain the Jesterj that the ventilation system is also unexcelled for the transmission of noise. Also that the empty class room with a telephone can be the most thrilling environment for a daring soul. Yet think not that the Jester would urge such clandestine breeches of discipline. Rather he wishes to allow you to enjoy the happiness which you would have if you did do this, without doing it. M XVell, if you followed that, please follow him a bit further. To those of you who have doubts the Jester wishes to prove that his harmless plotting can take practical leanings. He be- lieves that from each piece of work one should extract the maximum amount of happiness. This thought arose after he had watched the toiling janitors perambulating a lawn-mower over endless acres of grass. The .Tester would replace

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MAN ET 7 one was maliciously depriving me of my salt. One day in the seventh grade remains in my memory. I bought a salad minus salt. I went. over to the teacher's table where Mr. Collins was sitting alone. I asked him for the use of his salt. He gladly acquiesced. So I was able to enjoy my salad. But that didn't provide salt for my saltless companions. Maybe The meek shall inherit the earth, but I got the salt. Anyway, despite this sad luck the N. P. enjoyed her lunch. Afterwards we made a trip to the gym and the girls' locker room. She was surprised to see what nice individual showers we have. The N. P. appreciated the story I told her about the girl who ran to the gym teacher and cried, HI can't take a shower to- day.', 'tVVhy not?,' asked the instructor. There 's no curtain on my shower, was the reply. Just then the bell rang so we started up- stairs. The lines were passing. Single tile and one way traffic were in order on the stairs. Suddenly a clatter was heard and two fel- lows, one very tall and the other well built and of medium height came racketing downstairs going in the direction opposite to that which the lines were taking. The N. P. raised her eyebrows and said, And who are the young Lords of Creation who defy all obvious traffic rules? Just a couple of athletic heroes, I said. The cops wouldn't allow us lesser mortals to do that. Just as I was whispering these comments came the gruff command, Quiet there! Witli a resigned expression I left the .N. P. to make her own observations. By this time the N. P. had seen all there was of consequence, so I turned her over to her divisional teacher and wended my weary way toward my next class. CC LEGAL FICTION By Lawrence Reid, P. G. A venerable P. G. airs his exalted opinion in brilliant satirical fashion, and we are obliged to agree with him. Something seems to have gone wrong within the complicated turmoil of modern business. Either the sales promoters have bungled their persuasive presentations or else Barnum was right. Advertisers have evidently overlooked the fact that the normal member of the buying public is willing to give fair consideratoi to any product if its need and merit are made clear. Salesmanship is not an argumentative campaign based on the assumption that no one wants to buy anything and that people must be tricked and cajoled into spending, their money. Perhaps it was the recent economic upset that forced manufacturers to use the kind of adver- tising that now overruns almost every news- paper and magazine published in this country: absurdly superlative claims veiled seductively behind vague and enticing neologisnis. Down- right laughability has replaced a good part. of the dignity in advertising. ,W Q- if I -I ' was ll' 1,9 if L' 4 .1 kj 7 Es , Q? - in . 1.-:..n..... , me xl i Lawrence Reid Vile have before us a serial cartoon in four vivid acts, condemning us Americans as a foul- smelling race. The first scene pictures a much dejected young man seated on a park bench with a young lady whose inclined nose seems to point to the fact that she is sorely displeased with her would-be lover. In the next install- ment the proverbial little bird is telling the gentleman the cause of the difficulty. This revelation is simply these two portentious in- itials: HB. O. Surely there is no need to, ex- plain the meaning of this euphemistic abbre- viationg for has it not become a household word? The third act. is an artistic representa- tion of the young man in the process of laving his personal self with Lifebuoy. The sequel shows him once again with his lady friend. Her attitude seems to have changed, for her eyelids are lowered and she is actually permitting the ardent swain to caress her silken cheek with his pursed lips. This touching story has for its title HA Mended Heart, a tale without words. Turning the pages, we find warnings to for- tify ourselves against odiferous exhalation, tinted toothbrush, curvilinear spinal column, sepia molars, and all manner of nasty things. VVhat an altogether horrid breed of humans! VVe didn 't object to the inter-billboard argu- ment between Luckies and Old Golds because we weren't particularly interested in the com- parative mildness of primitive Mother Nature nor in the possibilities of improvement on her. Nor were we startled when Chestertields re- vealed their micrometric longitudinal and dia- metrical dimensions Cthough we hardily knew why the size should make them satisfyj, VVe 've wanted for a long time to meet the young lady

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MANET FUN Mm XJICIOUG WAY f OF' Q Lawrance 'Y'LT'lor'1'