Nicholls State University - La Pirogue Yearbook (Thibodaux, LA)

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Department of Management and Marketing Dr. William Roe is the head of the DEPARTMENT OF MANAGEMENT AND MARKETING and numbered among his duties serving as a speaker for the two-week Personal Self-Devel- opment Seminar for civil service work- ers on campus. Roe also served as a panel discussion leader on business communications at the Academy of Management meeting in Kansas City and attended an Indus- trial Relations Seminar in St. Louis, Missouri. Locally he addressed the Morgan City Office Occupations Conference and the Thibodaux Business and Pro- fessional Women's Club. Another marketing professor, Dr. David Lill, had his students tasting beer as part of a class project in Marketing 485 tMarketing Researchj. Lill said the contest was designed to measure the ability of students to discriminate one brand of beer from another and to study the psychology of beer advertis- ing. tjulm '? It r-'N' 1-if ... ' ' 'f W , . Dr. C. William Roe, management and marketing department head, explains course requirements at registration. When there are crawfish around business admin- istration faculty members dig in eagerly, as Dr. Lloyd Elliott and Oscar Varela are doing. .1 -N ' 1 NV ll- Un.. I. 1 x N f l 5 ,.,-- Businvss Administrali

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Pi-nmngtmi New The contest was held at the Foundry where five beers, Miller, Schlitz, Bud- weiser, Michelob and Dixie, were placed in identical cups with only the bartenders knowing the contents of each cup. After tasting the first beer, the contestant ate a cracker, decided on a brand and moved on to the next cup. No changes were allowed after the first decision. Lill, an associate professor of market- ing, said most people found the process difficult and only one contestant, Ken Schexnayder, an accounting senior from Norco, identified all five of the cups correctly. Associate professor of management Iames H. Wilkins was named Accredited Personnel Diplomat KAPDJ by the American Society for Personnel Administration Accreditation Institute. He also attended the national meeting of the National Society for Personnel Administrators and served as project director for development of a catalog of performance objectives for selected hotel-motel management related occu- pations. Others who attended conferences or workshops were Dr. Larry Scheuer- mann, National Computer Conference in Dallas, Southeast Meeting for Com- puting Machinery in Biloxi and the Southern Management Association Meeting in Atlanta: Dr. Elizabeth Sor- bet, the New Orleans Chapter of Ameri- can Marketing Association. the New Orleans Advertising Club, executive meeting of the Louisiana Academy of Sciences tLASlg and Dr. Iames Shan- non, Southeast meeting for Computing :KS Machinery and a case method seminar at Harvard University. The department lost two members when Lill left to take a position at a New Mexico University in May and Wilkins accepted an appointment in Ohio in August. Ioel Authement is a part-time instruc- tor in the department and Patty Gaudet serves as secretary for both the man- agement and marketing department and the accounting and business law department. As adviser to the ADVERTISING CLUB, Sorbet helped it reorganize this year with Steve Menard as vice presi- dentg Elizabeth Madary, secretary: and Mark Marcel, treasurer. Bridging the gap between the work environment of personnel administra- tion and the classroom situation is the purpose of the NICHOLLS SOCIETY FOR PERSONNEL ADMINISTRA- TION CNSPAJ advised by Wilkins. Meeting twice a month, the group tries to promote and improve professional aspects of the profession. Roy Armstrong is president while Mike Lonergan is vice president: Dan Spiller, treasurerg and Ianis Iacobs, sec- retary. PI SIGMA EPSILON, the marketing fraternity advised by Roe, placed sec- ond in regional competition to Califor- nia Polytechnical Institute during the Sixth Annual Computer Marketing Games. The competition was sponsored by Pi Sigma Epsilon during the organiza- tion's convention in Chicago. Members of the student-faculty team included X A Danny LaFont. chancellor of Delta Sigma P1 busi- 5 ness fraternity. nibbles on it piece of tgiawtnsli - ' during a Delta Sig crawfish boil during the tall, David Doherty, River Ridge: Peggy Lauga, Chalmetteg Beth Madary, Arabi: and Dr. Wayne Shell. associate profes- sor of economics and advisor to the team. Founded in 1968 by Roe, the group is concerned with promoting sales man- agement and selling. Some of their activities were sponsoring a softball tournament in Chackbay where 12 teams entered, and hosting a car wash and a garage sale. Officers include Cheryl Blanchard. presidentg Dave Doherty, sergeant at arms: Karen Hewitt, recording secre- tary: Beth Madary, vice president of marketing: Ienell Major, treasurer: Matt Mathews, vice president of personnel: and Larry Thibodeaux. corresponding secretary. One of the more active organizations on campus, DELTA SIGMA PI was organized as a professional business fraternity to foster the study of business in universities, to encourage scholar- ship, social activity and the association of students for their mutual advance- ment by research and practice and to promote closer allegiance between the academic and commercial worlds. The national organization was estab- lished in 1907. and the Nicholls chapter in 1967. Dr. Larry Scheuermann is the advisor. Among the activities Delta Sig spon- sored were speakers Lt. Daniel Der- oche, head of the Terrebonne crime lab and criminal division, and Columbus Williams, an investigator with the Terrebonne Parish district attorneys office. Business Administration Zll