Nicholls State University - La Pirogue Yearbook (Thibodaux, LA)

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Department of Management and Marketing Dr. William Roe is the head of the DEPARTMENT OF MANAGEMENT AND MARKETING and numbered among his duties serving as a speaker for the two-week Personal Self-Devel- opment Seminar for civil service work- ers on campus. Roe also served as a panel discussion leader on business communications at the Academy of Management meeting in Kansas City and attended an Indus- trial Relations Seminar in St. Louis, Missouri. Locally he addressed the Morgan City Office Occupations Conference and the Thibodaux Business and Pro- fessional Women's Club. Another marketing professor, Dr. David Lill, had his students tasting beer as part of a class project in Marketing 485 tMarketing Researchj. Lill said the contest was designed to measure the ability of students to discriminate one brand of beer from another and to study the psychology of beer advertis- ing. tjulm '? It r-'N' 1-if ... ' ' 'f W , . Dr. C. William Roe, management and marketing department head, explains course requirements at registration. When there are crawfish around business admin- istration faculty members dig in eagerly, as Dr. Lloyd Elliott and Oscar Varela are doing. .1 -N ' 1 NV ll- Un.. I. 1 x N f l 5 ,.,-- Businvss Administrali

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Preparing students for careers in the business world is the primary aim of the COLLEGE OF BUSINESS ADMIN- ISTRATION. Dean Ridley Gros also has a strong commitment to keeping up with the latest in business and encour- aging his faculty to do so through attendance at conferences and present- ing seminars and papers. Gros published two articles in the winter Bulletin of American Business Communications Association entitled, Regional Communication: A Universal Application of Communication Princi- ples, and The Business Communica- tion Package in the Business Curricu- lum-Why? Gros and six of his faculty members attended the Southern Business Admin- istration Association meetings in Atlanta, Georgia. Dr. William Roe, head of the department of management and marketing, served as section coordina- tor of the organizational communica- tions division. Other faculty attending were Dr. lim Ponder, head of the department of accounting: and Dr. Michele Francois, head of the department of economics and finance, Dr. Cliff Gresham, coordi- nator of the graduate studies in busi- nessg Wayne Shell, associate professor of economics: and Dr. Larry Scheuer- mann, assistant professor of manage- ment. Ponder accompanied Gros to a Guided Design Workshop at the Uni- versity of New Orleans sponsored by Exxon Educational Foundation, where a new teaching technique and its appli- cability to business courses was intro- duced. When the Southwestern Federation of Administration Disciplines CSWFADJ met in New Orleans, Dr. Wil- liam Field, associate professor of eco- nomics and finance, participated as a panel member for the Southwest Soci- ety of Economists while Iames Wilkins, associate professor of management, was a member of a management discus- sion session. Francois fsecretary-trea- surer of SWFADJ, Gros Ca past presi- dent of SWFADJ and Ponder also attended the meeting. SWFAD is an organization of 11 professional groups representing 5.000 business educators in the Southwest. The College of Business Administra- tion, along with the Council of South Central Louisiana Chambers of Com- merce hosted the 12th Annual Nicholls Business Administration Conference. U.S. Senator I. Bennett Iohnston was the keynote speaker at the luncheon following the morning program, speak- ing on Government Policies and Pro- grams and Their Impact on Industrial and Recreational Development. Theme of the conference was Forces that Affect the Economic Growth of South Central Louisiana. Students choosing the College of Bus- iness Administration may select under- graduate majors in the departments of management and marketing, account- ing and business law, economics and finance, administrative services and vocational business education, or a master's in business administration CMBAJ. Secretaries to the college are Mary Domangue and Margie Guillory. rat- ! A If I I-'Lf-. ' .-.sl -it - ,.. I .wiv - '-' - V- . ff f--fww'f 1 i ge . eggs- gwyuv-' - 'IQ ' . K Af:-T 'M is 1 wg - f rggtgxx ..... - I E 3 : .'l' V sg L. , , I., V. Mfr Q I1 Ili'- - HI-Q - ---., , x ,- lusincss Administration

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