Nicholls State University - La Pirogue Yearbook (Thibodaux, LA)

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44 Hustling the student buck Hustling the Student dollar by Kevin Fambrough The term college town refers to col- leges or universities whose existence in a community has an impact on the area's economy. To understand the impact of Nicholls State on the Thibodaux city economy, view the number of night spots, clothing stores, fast food enterprises and apart- ment complexes which are aimed at the student dollar. Nation-wide surveys show the age group consisting of teenagers and young adults have theilargest percentage of the buying dollar available for recreation and comforts. In the past, low prices or discounts made up the bulk of the sales attractions used. Even this fall, a local Burger Chef ran a coupon good for one free Big Shef in the Nicholls Worth, with over 1,700 stu- dents turning in the coupons. This year however, a new form of advertising competition was introduced. Perhaps the contest which drew the most publicity and people was the Miller Beer Reclamation Program, or Pick'em Up Contest. Also the company giving away the larg- est prizes, Miller offered credit points to groups for every pound of cans, bottles or kegs manufactured by Miller the groups turned in. A kick-off party was held to distribute free items and whet the appetites of vari- ous organizations. Paul Bobichaux and Darlene Mendoza, two Nicholls students, were selected to head the campus effort, to make it a V, A loose hand can cause problems, like not allowing one Delta Zeta member to breathe, as the sorority packed 22 women into a Chevette, An anonymous coed posed for an ad for the Miller Pick'em Up Contest, in a style usually seen in a men's magazine. 1. 'Q Nicholls venture. Parties were held at different business places to allow competitors to rack up points. A Pretty Legs contest was held not only to allow drinking customers of one establishment to help their competing group, but thousands of points were tossed out to the groups who sponsored the leg contestants. lvliller's liberal method of giving away thousands of points for the largest group attending its beer busts allowed slow groups to stay in the race. Nicholls finished seventh in the nation and first in MilIer's Delta Region CLouisi- ana, Arkansas, Mississippi and Tennes- seep The university averaged 13,566 points for every enrolled student. A point was awarded for every pound of Miller bottles or cans turned in. In the fraternity divison, Delta Sigma Phi was awarded a washerfdryer for coming in first. Pi Kappa Alpha won a color TV set for second place and Phi Kappa Theta got a movie camera for third. Delta Zeta won a color TV for coming in first in the sorority division, while Sigma Sigma Sigma got a portable color televi- sion. Endurance contests took their turn, as students tried to eat, dance and cram their way to prizes, with the sponsors eagerly watching. Burger King sponsored a Whopper- eating contest to see who could down the most hamburgers in ten minutes. Four Nicholls students entered, but failed to stop Tom Hughes, the manager of Church's Fried Chicken, from downing five Whoppers and taking first place. A local disc jockey took second and John Giroir of Franklin finished third. A marketing class sponsored a Che- vette-stuffing contest, with Phi Kappa Theta and Delta Zeta both winning with 22 persons and assorted arms and legs. The age-old dance marathon also had its kick as the Beer Barrel held a mara- thon which lasted over two days. In a nation founded on free enterprise, businesses competed for the student dol- lar. How they got it was their own business, but they were always working for that dol- lar.

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I , YQ 9 K-as i l O C ru 3 ri ni Two companions help Brian Boudreaux prevent his muscles from tightening during a break at the Beer Barrei's dance marathon Boudreaux entered the contest with Roxie Hebert. Two megaphone-carrying visitors talk to KXOR di. Greg Dumas and Miller representative Chuck May- ers at the Miller Kick Ott partym The party started the second semester ot competition ot bottles and beer, : - Q Greg Dumas calls the race as contestants gobble down their whoppers. The winner was Tom Hughes, manager of Church's Fried Chicken, seated top Iett, with five burgers in ten minutes. 'U ru J 'Q Hustling the student buck 45