Newark School of Fine and Industrial Art - Fawcett Yearbook (Newark, NJ)

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ADVERTISING OES it pay to advertise? Yes, by all means! Cer- tainly advertising today is the quickest and surest way to arouse a desire in the public to possess the article for sale. It matters not whether it be a brand Se) eae of cough medicine or a make of car, the “ad” must laud it to the skies. The old saying “Repeat for emphasis” is proven true in advertising. Naturally, the more an article is advertised, the greater is the possibility of the public demanding it, and that is where results are realized which please the seller. Our great problem was to make our advertisements artistic and yet not lose any of the commercial value. We were spurred on by the Newark Art Club Lecture Poster Contests which gave prizes and honorable mentions. First we made rough sketches of ideas in color and developed the best into artistic posters which told a clear story. Our interesting class problems such as designing book jackets, folders, car ‘‘ads” for subjects like speed, power, beauty, etc., kept us busy thinking up new and interesting layouts. It was good sport, though hard work. Some of us who are going into commercial advertising work will be glad to have some of these smaller posters as well as layouts to use as samples. CLAIRE DUFAULT 728 5 ? aS sonst By or ‘ ss RW i . | AWERIQN RAILWAY = ESS | ie Siesta Re ae STE [ 70 ]

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t poser fe aE EAW CE RE ATELIER } iI WRS one enters the Fawcett Architectural Atelier one’s thoughts go back to Paris—the home of Ateliers and the Ecole des Beaux Arts. The atmosphere of cheer- ful industry, the good-natured criticism by one’s fellow students, the helping hand and guiding influ- ence of the Patron are as truly represented here as abroad. ‘The hal- lowed works of former students adorning the walls heighten this illusion while serving as an inspiration to those who are ever strug- gling to pacify that exacting mistress—Architecture. Tuesday night being given over to criticism, our Patron, Mr. Fougner, reigns supreme. Wielding his pencil mercilessly, he points out flaws in what we thought were masterpieces and draws in a few minutes, with infinitely better results, what it took us hours, some- times days, to accomplish. Friday night finds the air filled with the steady hum of industry, as each student endeavors to crystallize his ideas through the medium of pencil and paper. Wails of despair and grunts of satisfaction mingled with the scraping of pencils attest to the varying degrees of success reached by the individual student. As the school year draws to a close the students are still eagerly striving to keep abreast of the ever increasing demand for beauty and fitness in things architectural. JOHN McLeEop [ 69 ]

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x3 Bamana ADVERTISING a: OF GREEC LIN VIRTUOSITY IN PAINTING- DEC. 61927 IN HOME IN) DRESS GRACE CORNELL | NEWARK LIBRARY FEB.7.1928 8:50PM NEWARK ART CLUB POST WR Sm O ES DAY ANDI E VE NULN.G SUASSE SUN ADVER DISING DESIGN feria