New York University - Violet Yearbook (New York, NY)

Page 8 text:

THE PHOEN X. To enjoy bicycling you must ride not ALONE an ELE19AN'l', but also a sAF1c wheel A broken frame is unknown to P11'1aN1x riders. Not the least of the pleasures of cycling lies in having a wheel that is recognized by every onlooker as being 12111211 CLASS. P11ucN1x riders have the assurance that their mount is beyond criticism,-the easy, graceful lines of the frame, the ele- gant finish, that thoroughbred air that speaks of money, time and care used in designing and building-in facta wheel built without regard to expense and having in view only the absolute determination to please the rider. SOME THINGS YOU CAN DO ON A PHOENIX. Fasten one end of its crank in a vice, put a giant crank-bender on the other end and the weight of a man of 175 pounds on the end of the crank-bender and you CANNOT draw the crank out of line nor break it, though untempered and soft to the nie. Again, lay on the floor the front wheel of our racer fweighing 2 pounds complete with tirej and let three men, aggregate weight of ooo to 7oo pounds, stand directly on the spokes and you cannot find a bent or distorted spoke when the wheel 1S released from the weight. Again, tap the bar of the frame with a pencil, it will give a clear, bell-like note, showing that by our method of re-en- forcement the vibrations travel all through the frame and do not stop at the head and crank hanger, thereby causing crystal- lization and in time, destruction of the frame. Our weights are from 20 to 22 pounds for Racers, 26 to ZQ pounds for Road VVheels, and our prices range from 3125.00 to S1 50.00. A postal card will bring you catalogue and any information wanted, but we would like to have you call when we will take pleasure in showing the details of construction, convincing you of the great economy in buying the P11f12N1x as the BEST Eastern Branch of the STGVER BICYCLE MFG. C0. 575-577 MADISON AVENUE, NEW YORK CITY. , viii wheel made.