New York University School of Commerce - Commerce Violet Yearbook (New York, NY)

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ADMINISTRATION AND FACULTY Markefing AT NVORK rick Taylor began the era of scientific management. In 1911, Mr. Taylor delivered a lecture to the Management students of the School of Commerce: The Principles of Scientific Man- agement. Since then progress in management has come in leaps and bounds, from personnel management on through job analysis, work simplification and on-the-job training. Commerce was one of the first colleges to realize the need to keep up-to-date with the advancements in management. The school pioneered in teaching courses in Collective Bar- gaining, Union Labor Contracts, Production Control, Time Study, Job Analysis and Evaluation, Wage and Salary Admin- istration and Industrial Psychology. Professor Glover, an alumnus of NYU, heads the Management Department. Since coming to Commerce in 1926, he has continued to serve in an advisory and consulting capacity for various business con- cerns, and is in a position to see the need for modern manage- ment techniques and to translate them into teaching practices. The Markeiing Deparfmeni' offers more than fifty courses in the broad areas of advertising, salesmanship, foreign and domestic marketing, designed to show the scientific approach to the needs of today's world markets. The members of the Marketing faculty are all prac- titioners in the field and firm believers in the power of market- ing in improving the standard of living by making increased production possible. In 1905, the first course in Advertising was given at the School of Commerce by Professor William R. Hotchkin, then Advertising Manager for John Wanamaker. The revolution in manufacturing resulted in mass production, and caused a surplus of goods. When new methods of reaching the consumer were needed, advertising grasped at its chance. The increase in educational opportunities in the United States, as well as the rise in circulation of newspapers and magazines helped to make it most successful. In 1915, Professor George Burton Hotchkiss organized the Advertising and Marketing Depart- ment, and served as Chairman until 1928. The present Chair- man is Dr. Darrell Blaine Lucas. 27 I l

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R. I-. LAGAI f1SSf.Ylll?1l l'rofr'.vsm' .xfllllllgfillfflf Al. ll. CARTICR .'1,Y.Yi.Yll1Ilf I'r0ff'.v.mr Mrnzrzgellzf-nt A. KICMI' A.i.Yi.Yfllllf I'1'nfr'.s'xm' Ifronolllirs .f li. 'I'. CLARKF1 Axxislurzl 1'mf1'sxur Marlcrling N w P. BACAS AIUIUIFI I'rofm.mr .'1l'FOIlIlfflIg A VW R rr, AQ A A. R. KUICPPI-ZN A. V. RUBINO V. YV. Al.l-IS IJ. A. ANDERSON R. C. llA'l'CIIliLOR A.v.vistnnl 1'mf1's.vr1r lillxiflcss Ax.si.vtunf Professor Law A.vsi.vIn11I l'rof1'.v.snr limmrrzl ,fl.fxi.vI1lnt l'1'nf1'.v.wn' Public .-I.v.vi.vlm1l I'mf1'.v.mr Iinglixll Ilsyrlzulngy I'liliIir'.v mul 'l'mu.vj1m'l1llion Slullirs 'l'- U. IUIRSAM ' A. I.. GITI. .. .. ,. .-lxsixlrnll Pl'!Ifl'NA'fN' CJ1'm'ral .-l.x'si.xlr1lrI l'mfz'.vs1n' Iirmmll1if'x .-I.x'.xi.vInnt I'rnfl'.v.wr 1.ilrmIurr' lfllqlisll -. 2. G- B- lA1U'1l'1Y A. H. SPINNICR Ax.s'i.flunI I'rofv.vsnr Ut'l7l'l'lll ,.'1x5iy1,,,,f P,-0fg.y,gm- XMAS '1 M 3 Nl' LOW .fl.s'.x'i.vIr1nl l'rnf1'.s'.wn' 1fiff'V1lflH'f' AIIII1llg'l'l7Il'7Il W , H. R. DRICSSNIQR Y A. HOOST A. PRIFSMACK I.. D. ISRICNN.-KN A. SIIIIIEIN t1.YSi.VflIIlf I'mj'1's.un' Pulrlicr Jlmiullill Pmfmtwr .'f.YSi.Yflllll l'r'nj'1's.wr Afllflffffllg A.Yxi.vInl1l l'1'nf1'.v.vm' flI'!lf'l'Ill .'Ivxi.sIunI l'mfr'.v.wn Sjwnlcirlg .'l!Tl7lllIfi7lg' l,i11'r11lm'ff I X.. NV. H. BALDXVIN I.. 0. BERCH H. YV. GEBHARIYI' C. A. MAJOR I.. INT. PHOICNIX Arijunrt PI'Of!'.YSfH' Public .-lrljunrt Professor Lau' Adjunct Prnfr'.vxm'I.11w A rljuurl I'rofvssur Mnrkcling A rljund I'ruff'.v.vm' Rrflatirms A K

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N. INT. CARTMELL li. KURNOXV R. G. DAVY F. Ii. ASHI-IR F. Bl-ICKI-IR R. D. lllI'l'lCUX Avljunft Professor Assistant Profrssor ' .'1XSiSlIII1f l'rnfers.s0r Plllllif' Ulilililnv and Eggngmicg Alllfkffillg .Management Ifconumirs ' Arrounting Trmlspnrtnlimz 1 X. x., k l'- 1715 TURO D. A. DOHRMAN H, XV. IZDXVARDS P. K. ICYVALD G. F. FREY XV. B. HIZBARD Fi1ll171l'C fiz'nr'rul l.fl'l'l'llfIll'1' , lirnernl l.ilvrnt1n'r' 1'01iliC11l -Vifilff Marketing Cf'r1m'aISriv11rv I-1. M. KOZIN NI. Ll-IVINIC G. A. RICLIQAN V. li. POTTICR C. A. RAY R. M. ST. CLAIR Suriology Ifmnmnifs Fillllilfl' fifrzrral I,iI1'rnl11rr' nflI111lgl'lIlC7ll Marlcfling I a.,.. v F. li. CROSSLAND Pnliliml Srivnce v, ml. HUBIN Rm! Iistale II. C. SHWNIONS D!'ClI1'!lfi1lP Art Il. E. ZAND G. B. SNYDER H. SPALDING L. TOCH R. S. YVECKSTEIN R. VVHITE R. P. VON GLAHN General Literature Emnomics Economic Geography Economirs Real lislale Law Management