New York University School of Commerce - Commerce Violet Yearbook (New York, NY)

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ADIVIINISTRATION AND FACULTY Journalism, Managemenf AN INFORMAL CLASS XVITI-I MR. 'BIQRLINER himself fully and readily of the culture of the Greeks as well as the quantum physics of Max Planck. He learns to be at home in the best company at all times. He is enabled to live with a fullness and satisfaction possible only for the man who has insight into the liberal arts as well as economic proficiency in meeting the material challenges of life. The Firsi' Class in Journalism was Newswriting taught by Professor Hotchkiss, who later became Chairman of the Marketing Department. As early as 1910, the student interested in journalism and other forms of mass communication could find the best in instruction at New York University. Dr. joseph French johnson headed the school's first journalism Department. The cultural aspects of journalism were broadened in 1915 when courses in News- paper and Magazine Law and the History of journalism were offered. In 1917, a course in poetry was taught by Joyce Kilmer, noted for his immortal poem Trees A course in Dramatic Criticism was also taught by the nonpareil dramatic critic, Alexander Woolcott. The smooth, efficient functioning of the journalism De- partment today is no criterion of years gone by. journalism classes were not always small and informal. In the 1920's and early 1930's there were sometimes classes of one hundred or more students. To add to the handicap, there were no such conveniences as typewriters and teletypes. These mechanical improvements, later added to the Department, helped to teach students not only the aesthetic but the mechanical and mana- gerial aspects of the field. In accordance with the principle that managerial talent is needed as much as creative talent, jour- nalism students are required to take basic business courses such as Management and Finance. The Managemeni' Deparimeni Trains the student's leadership qualities and organizational abilities to such a degree that high executive responsibility can be success- fully undertaken. In 1903, the School of Commerce inaugurated its first Business Management Course. At about the same time, Frede- 25

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ADMINISTRATION AND FACULTY Markefing AT NVORK rick Taylor began the era of scientific management. In 1911, Mr. Taylor delivered a lecture to the Management students of the School of Commerce: The Principles of Scientific Man- agement. Since then progress in management has come in leaps and bounds, from personnel management on through job analysis, work simplification and on-the-job training. Commerce was one of the first colleges to realize the need to keep up-to-date with the advancements in management. The school pioneered in teaching courses in Collective Bar- gaining, Union Labor Contracts, Production Control, Time Study, Job Analysis and Evaluation, Wage and Salary Admin- istration and Industrial Psychology. Professor Glover, an alumnus of NYU, heads the Management Department. Since coming to Commerce in 1926, he has continued to serve in an advisory and consulting capacity for various business con- cerns, and is in a position to see the need for modern manage- ment techniques and to translate them into teaching practices. The Markeiing Deparfmeni' offers more than fifty courses in the broad areas of advertising, salesmanship, foreign and domestic marketing, designed to show the scientific approach to the needs of today's world markets. The members of the Marketing faculty are all prac- titioners in the field and firm believers in the power of market- ing in improving the standard of living by making increased production possible. In 1905, the first course in Advertising was given at the School of Commerce by Professor William R. Hotchkin, then Advertising Manager for John Wanamaker. The revolution in manufacturing resulted in mass production, and caused a surplus of goods. When new methods of reaching the consumer were needed, advertising grasped at its chance. The increase in educational opportunities in the United States, as well as the rise in circulation of newspapers and magazines helped to make it most successful. In 1915, Professor George Burton Hotchkiss organized the Advertising and Marketing Depart- ment, and served as Chairman until 1928. The present Chair- man is Dr. Darrell Blaine Lucas. 27 I l