New England College of Optometry - Scope Yearbook (Boston, MA)

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ffl-A Professional! Pfgfeliologiewl Ejjfeef is Loft when ez peztiem' tells ez eloeror what 0 kind of lemef HE would like to heme 0 STOCKED HERE are the following fra.me.s: HONEY SPELLBOUND FANTASIE COQUETTE ALLURE NUVUE VITAMIN GIRL HARLEQUIN ADONIS HEADLINER LOUNGER SENATOR TYCOON S 644 19-FORTIFIVER FULVUE CMarine-O.P.C.-Zylite and T. 81 PJ and FILT RAY SUNGLASSES The PCYWER of Aelzferfiiizzg Optometrists and opticians tell us that lately many patients are asking for optical items by brand name, saying that they had read all about the product in magazines. To some extent, this reminds one of the drug store clerk who hands out patent medicines. Advertising to the public by manufacturers, in- dividually or collectively, can do much good but such advertising usually strongly stresses the product and the maker's name. This is to be expected. Wliere advertising is used by manufacturers to build up public preference for branded prod- ucts it often works to the detriment of the pro- fessional practitioner-men who are qualihed through training and experience to prescribe for the patient. We hope that our views coincide with your own, reader. GE OPTTCAL COMPANY WASHINGTON STREET BOSTON S, MASSACHUSETTS Suppliers Only To Optometrists and Opticians. A profe.s.s1'omLl p.syelLological effect is lost when ce patient tells ce cloetor what kind of lenses HE' would like to have.

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- -1-1 1.il... 3... - -l.-ti ,i . i.,-...i ff, X X . .,i1 ------ j-.-.. Y 5 -. i. ,X - Q SN- -'-L.i.i- Q I f7'7 M427 1167 X Z2 WZ! Q! Q 7 f 2256 , Z Your prescription represents a promise of better vision for your patient. When you send it to our laboratories, you can be con- fident that your skill will be faithfully interpreted in the finished eyewear. Use our precision service to meet the demands of your growing practice. COLONIAL OPTICAL CO. BAUSCI-I 8: LOMB PRODUCTS For the Latest Fashions In Flowers Visit the SELTZER FLOWER SHOP 251 HUNTINGTON AVE. Between Mass. School of Optometry and Symphony Hall Special Rates to M.S.O. Students The l'l3llllllSllil'0 Press, Inv. Printers mul Publishers 28 Carleton Street Cambridge, Mass. Tel. KEN. 0469 We Deliver Telephones: KlRkland 0194, 0195, 0196 Page F1 fe 1 .- -- I '1 -.vi p ' ,Zi -. I MQW? -5 2121, A m 9 2 Jawa 'fl X, m. -.1 f f :sf-cf 1' l X A ,e ef ' -- tl f f ' ll

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