Morris College - Hornet Yearbook (Sumter, SC)

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24 MRS. ANNA D. REUBEN ACADEMIC DEAN

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Setting New Directions in Planning and Development The Planning and Development function at Morris College involves more than merely raising money for the College. It involves the short, medium and long range plans whereby the College makes efforts 1) to analyze its needs in terms of its Program Objectives, 2) to communicate these plans to its various publics, and 3) to seek the resources necessary to carry out these objectives. The Public Relations, Alumni Affairs and Church Relations Offices are utilized in our efforts to develop support for the Institution. The Office also engages in proposal writing and proposal stimulation. As we set new directions in Institutional Planning and Development, the role of the director of planning is threefold, encompassing the arears of 1) planning, 2) development and 3) federal relations. Planning: The role of the Director of Institutional Planning and Development is that of an internal change agent. He is responsible for keeping the Institution abreast of changing demands in American Higher Education, identifying promising alternatives to current practices, and monitoring progress for collecting and reporting information. He maintains an effective internal communications network. He participates in the design of systems for evaluation, assists decision makers in the interpretation of reports, and encourages the use of research in the decision-making process. Development: The Director of Institutional Planning and Development supervises and coordinates all fund-raising and public relations activities. Federal Relations: The Director of Institutional Planning and Development stimulates proposal development and coordinates proposal preparation, operates an information center on f kieral programs and maintains a liaison with federal agencies. 23

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 SETTING NEW DIRECTIONS” i 25