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Page 49 text:
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MR. RAYMOND I-IERSCI-INER Mr. Raymond Herschner, a Public Relations man from Consolidated Freightvvays, gave the Trans- portation class some insights into the problems of the trucking industry. MR. TRC HARPER A proverbially successful entrepreneur in paperbacks, Mr. Tro Harper of San Francisco, made ai convincing case for the individual proprietorship. MR. DAVID STIGAL David Stigal, a representative from the pioneer intra- state airline, Pacific Southwest, spoke on the highly successful marketing of commuter travel between Northern and Southern California. 45
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Page 48 text:
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MR. TED KROUGH A man well acquainted with Menlo, self employed Mr. Ted Krough talked about the roll of the ad agency as a creative consultant to business. ---.......,,,,,,,, ' ...lan AJ, MR. LEAVITT WHITE Mr. Leavitt White, Director of West Coast Public Re- lations for the giant industrial complex of Du Pont, spoke to the Marketing class about product strategy in Marketing. DR. NICHOLAS N YARADI Under the auspices of the Bowman family, former Hungarian Statesman Dr. Nicholas Nyaradi. now director of the School of International Studies in Bradley, Illinois, gave a pertinent talk on contem- porary economic conditions in Shall We Survive?
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