Menlo College - Enterprise Yearbook (Atherton, CA)

Page 48 text:

MR. TED KROUGH A man well acquainted with Menlo, self employed Mr. Ted Krough talked about the roll of the ad agency as a creative consultant to business. ---.......,,,,,,,, ' ...lan AJ, MR. LEAVITT WHITE Mr. Leavitt White, Director of West Coast Public Re- lations for the giant industrial complex of Du Pont, spoke to the Marketing class about product strategy in Marketing. DR. NICHOLAS N YARADI Under the auspices of the Bowman family, former Hungarian Statesman Dr. Nicholas Nyaradi. now director of the School of International Studies in Bradley, Illinois, gave a pertinent talk on contem- porary economic conditions in Shall We Survive?

Page 47 text:

MR. JOHN STRAUBEL Formerly a Marketing-Communications exec- utive at Hiller Aircraft, John Straubel ad- dressed the Public Relations class on the im- portance of a Wide background for an effective Public Relations career. MR. J. M. BLACK Speaking in the commons at a late breakfast, A - Mr. J. M. Black of Pacific Telephone stressed X the importance of communications to maintain . a profitable relationship between a business and its publics. gg is QBYSQQX .f X' - K A . ' MR. JACK WOLFRAM Mr. Jack Wolfram, a former Vice President of General Motors, drew several hundred to his stimulating talk on The Fine Art of Communication. That same evening he gave his interpretation of two of WagneI'S Opefas entitled Wagner's Ring.

Page 49 text:

MR. RAYMOND I-IERSCI-INER Mr. Raymond Herschner, a Public Relations man from Consolidated Freightvvays, gave the Trans- portation class some insights into the problems of the trucking industry. MR. TRC HARPER A proverbially successful entrepreneur in paperbacks, Mr. Tro Harper of San Francisco, made ai convincing case for the individual proprietorship. MR. DAVID STIGAL David Stigal, a representative from the pioneer intra- state airline, Pacific Southwest, spoke on the highly successful marketing of commuter travel between Northern and Southern California. 45