Menlo College - Enterprise Yearbook (Atherton, CA)

Page 47 text:

MR. JOHN STRAUBEL Formerly a Marketing-Communications exec- utive at Hiller Aircraft, John Straubel ad- dressed the Public Relations class on the im- portance of a Wide background for an effective Public Relations career. MR. J. M. BLACK Speaking in the commons at a late breakfast, A - Mr. J. M. Black of Pacific Telephone stressed X the importance of communications to maintain . a profitable relationship between a business and its publics. gg is QBYSQQX .f X' - K A . ' MR. JACK WOLFRAM Mr. Jack Wolfram, a former Vice President of General Motors, drew several hundred to his stimulating talk on The Fine Art of Communication. That same evening he gave his interpretation of two of WagneI'S Opefas entitled Wagner's Ring.

Page 46 text:

MR. TED WIEDEMAN MR. MARTY DURHAM In a dual speaking engagement in Marketing class, Mr. Ted Wiedeman, an agency head for Equitable Life Insurance Company of Iowa and one of his agents, Marty Durham, spoke respectively on the role of the agency and the methods of selling life insurance. MR. LEE BRANSTOOL Anaccount advisor from Dean Witter, Mr. Lee Branstool addressed Marketing class on the present position and the anticipated future of Wall Street.

Page 48 text:

MR. TED KROUGH A man well acquainted with Menlo, self employed Mr. Ted Krough talked about the roll of the ad agency as a creative consultant to business. ---.......,,,,,,,, ' ...lan AJ, MR. LEAVITT WHITE Mr. Leavitt White, Director of West Coast Public Re- lations for the giant industrial complex of Du Pont, spoke to the Marketing class about product strategy in Marketing. DR. NICHOLAS N YARADI Under the auspices of the Bowman family, former Hungarian Statesman Dr. Nicholas Nyaradi. now director of the School of International Studies in Bradley, Illinois, gave a pertinent talk on contem- porary economic conditions in Shall We Survive?