Menlo College - Enterprise Yearbook (Atherton, CA)

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j 'il it A 2 I 3 M . CHARLES A. VANDERLIP A.B. degree at Harvard University, M.B.A. degree at Stanford. Menlo: 4 years MARKETING: To understand the marketing revolution around us by correlating the functions, institutions, and systems in marketing, as Well as engaging in a live research project. INDUSTRIAL MANAGEMENT: The working, living relationships of men, machines and materials, and how they combine into a coherent, vital force in the Western industrial structure. . INDUSTRIAL RELATIONS: Directs attention to the relation of organized and unorganized labor to em- ployers, development of unionism and of Federal and State protection and controls, collective bargaining, negotiation and contracts. ENGLISH COMPOSITION: To achieve the art of com- munication and to discuss, criticize, and analyze ideas and concepts in writing and class discussion. 110 Mil' Mtn . CLARENCE J. WALTERS B.S. degree at U.S.N. Academy, L.L.B. degree at George- town University, M.B.A. degree at Stanford University. Menlo: 5 years THEORY OF ORGANIZATION AND MANAGEMENT: A basic management theory course which integrates tra- ditional management concepts With behavioral science and quantitative approaches to decision making. POLICY AND DECISION MAKING: To integrate and focus all attitudes, skills, and understandings acquired in the fundamental business courses upon the basic problems of management: formulating policy and making decisions. MATERIALS MANAGEMENT: A study of all the major functions of procurement, and in addition, inventory control, traffic, storekeeping, receiving, and inspection. BUSINESS ENVIRONMENT: To provide a basic under- standing of the role and function of business in our society, and to develop a meaningful frame of reference for the subsequent study of business in depth.

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MR. TED WIEDEMAN MR. MARTY DURHAM In a dual speaking engagement in Marketing class, Mr. Ted Wiedeman, an agency head for Equitable Life Insurance Company of Iowa and one of his agents, Marty Durham, spoke respectively on the role of the agency and the methods of selling life insurance. MR. LEE BRANSTOOL Anaccount advisor from Dean Witter, Mr. Lee Branstool addressed Marketing class on the present position and the anticipated future of Wall Street.