Menlo College - Enterprise Yearbook (Atherton, CA)

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j 'il it A 2 I 3 M . CHARLES A. VANDERLIP A.B. degree at Harvard University, M.B.A. degree at Stanford. Menlo: 4 years MARKETING: To understand the marketing revolution around us by correlating the functions, institutions, and systems in marketing, as Well as engaging in a live research project. INDUSTRIAL MANAGEMENT: The working, living relationships of men, machines and materials, and how they combine into a coherent, vital force in the Western industrial structure. . INDUSTRIAL RELATIONS: Directs attention to the relation of organized and unorganized labor to em- ployers, development of unionism and of Federal and State protection and controls, collective bargaining, negotiation and contracts. ENGLISH COMPOSITION: To achieve the art of com- munication and to discuss, criticize, and analyze ideas and concepts in writing and class discussion. 110 Mil' Mtn . CLARENCE J. WALTERS B.S. degree at U.S.N. Academy, L.L.B. degree at George- town University, M.B.A. degree at Stanford University. Menlo: 5 years THEORY OF ORGANIZATION AND MANAGEMENT: A basic management theory course which integrates tra- ditional management concepts With behavioral science and quantitative approaches to decision making. POLICY AND DECISION MAKING: To integrate and focus all attitudes, skills, and understandings acquired in the fundamental business courses upon the basic problems of management: formulating policy and making decisions. MATERIALS MANAGEMENT: A study of all the major functions of procurement, and in addition, inventory control, traffic, storekeeping, receiving, and inspection. BUSINESS ENVIRONMENT: To provide a basic under- standing of the role and function of business in our society, and to develop a meaningful frame of reference for the subsequent study of business in depth.

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