Menlo College - Enterprise Yearbook (Atherton, CA)

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x p Q-xx . , hh V. f.,t.,,. , N M , xx .X 1 . . I 5,-'wg ' V X . X A Q .X , X - . , V , I I . -,-.1-.N,. . , ,. X , . K, , I Q! Qt-xx X X I . ' x . - - ,i 'CS f9ffNf'1N3 ' Wit Wgzgei i.if -215145, ix 1 1 . i NN' i X U N :ix ftbg ,-jf' 13.3-Q.-h-2.ii5::1:Eg:,33's55gin-21,53.g.::,.,g3'3A,:5,fZ V.-LEA,:..,E:5...:5::.-E,.3..-:g-.-Q-,-...gen-s.:..Q,,la., 5-a-qi, , ,gym + . xxx - w'11r.S,L'Pr1:'-:g'1.-inf-G-1. .... N I ,Q Q . . i 1 WILSON P. TODD A.B. degree at Stanford University, M.B.A. degree at Harvard Business School Menlo: 3 years ORAL COMMUNICATIONS IN BUSINESS: To develop and enhance the public speaking and conference leadership skills of each student. To impress upon the student the importance of these skills to their busi- ness careers and to teach them to become more effective leaders and more responsible contributors to discussion groups. PERSONNEL MANAGEMENT: A study of the philosophies and prac- tices that lead to continuing organization effectiveness and spirit. Among the functions studied are recruiting, selection and placement, induction and training, employee benefits, industrial security and management development. SALES MANAGEMENT: A seminar in marketing management. A sur- vey of sales organization, planning, promotion, and public relations. Features case studies, oral and written reports, and outside speakers. INVESTMENTS: A course formulating programs for personal and institutional investment, with analysis of the investment merit of various securities, securities markets and the Securities Exchange Commission. RETAIL MERCI-IANDISING: Types, organization of and management or retailing organizations, with analysis of store policies, merchan- dise control, personnel credit and store management. I B.A. degree at University of Colorado MA degree at University of Texas WRITTEN BUSINESS COMMUNICATIONS A practical letter writing course designed to improve the student s effectiveness in Written communications with special emphasis on increasing his power to use language for business purposes JUNIOR AND SENIOR LIBERAL ARTS An illustrated four semester general humanities course designed to introduce the business mag or to the noblest literary and artistic masterpieces of Western Man for what these experiences can do to expand his vision deepen his philosophy and enrich his pleasure in living The course has a principal aim of offering the student a means to improve his taste and find in the enjoyment of the arts a key to Wider and more pleasant social re lationships WESTERN CIVILIZATION

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JOHN D RUSSELL A.B., M.A. degrees at Stanford University, L.L.B. degree at North- western School of Law. Menlo: 29 years BUSINESS LAW: Through analysis and discussion of actual cases, to develop a sensitivity to ,legal problems in business activity, a knowledge of basic legal principles for the solution of business problems and more effective and logical patterns of thinking. . FRANCIS B. TIMS B.S. degree at University of California Menlo: 11 years INTERMEDIATE ACCOUNTING: Designed for the preparation of the principal accounting statements. Offers the student the chance to Work with recording valuation of and presenting cash, temporary investments, receivables, inventories, investments and plant and equipment. COST ACCOUNTING: To provide a basic one semester course in cost accounting as it applies to unit cost determination, current operation, planning and control and long range planning. INCOME TAX PROCEDURES: Serves as an introduction to in- come taxes, to assist the student in recognition of income tax problems, and to provide some planning techniques and ex- amine income taxability as it is affected by business structures. FINANCIAL STATEMENT ANALYSIS: A critical analysis of published and unpublished financial statements from a credit, investment and accounting standpoint. AUDITING: A theoretical and practical study of the work of the public accountant with reference to professional ethics, legal liabilities and auditing objectives and procedures. 38 WILLIS H. THOMPSON JR. B.S., B.A. degrees at Stanford University, M.A. de- gree at San Jose State College. Menlo: 3 years PHYSICAL SCIENCE: Introduces scientific meth- ods, principles, and concepts, and applies them especially to physics and the physical World, for nonscience majors. 4 s -.. .., R-- 1- ,. fn , L.q v.-.g f-s-. is Nl' N98 -. --95 I N xk 3'-.N -ia. 'K-. Ng!! 'N's. Q44 x bgxi Ye- -. . .QR 1 lbs l N SSG! Ya? A --J Rm: N '31 N IW W.

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j 'il it A 2 I 3 M . CHARLES A. VANDERLIP A.B. degree at Harvard University, M.B.A. degree at Stanford. Menlo: 4 years MARKETING: To understand the marketing revolution around us by correlating the functions, institutions, and systems in marketing, as Well as engaging in a live research project. INDUSTRIAL MANAGEMENT: The working, living relationships of men, machines and materials, and how they combine into a coherent, vital force in the Western industrial structure. . INDUSTRIAL RELATIONS: Directs attention to the relation of organized and unorganized labor to em- ployers, development of unionism and of Federal and State protection and controls, collective bargaining, negotiation and contracts. ENGLISH COMPOSITION: To achieve the art of com- munication and to discuss, criticize, and analyze ideas and concepts in writing and class discussion. 110 Mil' Mtn . CLARENCE J. WALTERS B.S. degree at U.S.N. Academy, L.L.B. degree at George- town University, M.B.A. degree at Stanford University. Menlo: 5 years THEORY OF ORGANIZATION AND MANAGEMENT: A basic management theory course which integrates tra- ditional management concepts With behavioral science and quantitative approaches to decision making. POLICY AND DECISION MAKING: To integrate and focus all attitudes, skills, and understandings acquired in the fundamental business courses upon the basic problems of management: formulating policy and making decisions. MATERIALS MANAGEMENT: A study of all the major functions of procurement, and in addition, inventory control, traffic, storekeeping, receiving, and inspection. BUSINESS ENVIRONMENT: To provide a basic under- standing of the role and function of business in our society, and to develop a meaningful frame of reference for the subsequent study of business in depth.