Menlo College - Enterprise Yearbook (Atherton, CA)

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MILES K. BENEDICT Bowdoin College. Menlo: 2 years PUBLIC RELATIONS: A practical guide to a Working relationship with Public Relations as a positive business force. Academic principles are applied by the class in the planning, development, and writing of a public relations program. ADVERTISING: The principles of advertising as both a cost and a stimulant to sales. Students work from the beginning on an advertising assignment of their choice, developing a full program in parallel with academic principles and cases from the text. XRNX 'flfvliwmf' JOHN G. AMES, Rear Admiral, U.S.N.R. Cret.J B.S. degree at U.S.N. Academy. Menlo: 2 years BUSINESS ALGEBRA: Designed to refresh the student's memory and understanding of basic equations in arithme- tic and algebra and to introduce him to an elementary con- cept of trigonometric and logarithmic operations. JOSEPH C BERTRAND AB degree at University of Washington AM degree at Harvard University Diploma at Oxford University Menlo 13 years HISTORY OF WESTERN CIVILIZATION: A general survey of the forces and ideas which have motivated man and shaped his heritage from the time of the ancient world to the present.

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N -.Qnig Qwv Mus C-Nw. 55 -e.-f. nv E.. I I f 1 . at sufiey 111 and 'ofld to I LARRY A BEYER B A M A degiees at University of California at Riveiside Menlo 1 year GEOLOGY Introduces investigative techniques of geol ogy for the study of earth materials and the physical processes that have formed the solid earth' in the second semester it examines the evolution of life over the span of geological time. JACK S. DE MUNCK B.S. at Arizona State University Menlo: 2 years STATISTICS: An introduction to the methods of statis- tics including an introduction to the philosophy and application of statistical methods to the real world. MONEY, CREDIT AND BANKING: An examination of monetary practice in the United States, studying the Federal Reserve System, commercial banking, and other financial intermediaries as related to monetary theory and its relation to economics and business. WW JAMES W. CROOKS B.S. degree at University of California, M.A. degree at Stan- ford University. Menlo: 16 years ECONOMICS: An introduction to the economic basics with an analysis of our economic institutions, i.e. money, banking, Federal Reserve System, Gross National Product, investment, agriculture and foreign trade. PSYCHOLOGY: Designed to give the student an under- standing of himself and the World around him. The areas of emotions, motivation, the sensory basis of perceiving, the nature of learning, neurotic and psychotic behavior, and a cursory survey of mental therapy are investigated. TRANSPORTATION: An economic survey of the various means to transport goods that are useful to the modern businessman. Included in the survey are railroads, pipe- lines, motor vehicles, Water transportation and airplanes. BUSINESS AND GOVERNMENT: Investigates the interplay of the forces of business operating on government, govern- ment on business through assistance, regulation, and op- erating competition, and stabilization of the economy. Labor, farm, and business pressure groups are evaluated. fy