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Page 25 text:
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caught without these in their wardrobe; faded, torn, worn, designer, it nL 1 B,ue off fashion Templates No other garment has revolutionized the lifestyle of people, especially students, like blue jeans. From the time they arrived on the fashion scene in the early 1950 ' s until now, blue jeans have been the cornerstone of dressing to match the times. The introduction of jeans brought the youth of America to their feet. In a time when the organization man was in with his crew cuts and thin ties, dungarees were the sign of rebellion. Students were dismissed from school when they wore jeans. Today it ' s quite different. Students still wear jeans as a sign of rebellion, but they also wear them as a sign of fashion. Today jeans symbolize independence. They are stylized by fading, sewing on patches, ripping off the back pockets and or tearing holes in the knees. Each of these neodesigner techniques epitomizes the independence of the wearer. There is another style of jean that attracts students too, the designer jean. Students keep their fingers on the pulse of the designer jean market. Every new style that comes out is the latest craze. The brand doesn ' t matter, it ' s the way they make the wearer look and feel. Or more importantly, what the students can do in their new designer jeans. Whatever the latest advertis- ing campaign suggests, the students are lead to believe they can do the same things. Money is no object. When the look and feel of the jeans takes priority, the cash expense goes out the window. To look the best at the frat party or at N ' Cahoots, students will gladly spend their last pennies for the latest fashion. Afterall, what ' s the fun of being in fashion if you can ' t live in poverty for the rest of your life? by Terrence H. Rcbinscn Jr. The designer jean, object of fashion passion, by Photo Services Profile 21
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Page 26 text:
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