Massachusetts College of Art and Design - Palette and Pen Yearbook (Boston, MA)

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PHYLLIS C. GOWEN GAIL FRANKLYN

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advertising design IP The graphic designer is an important bridge between the everyday world and the art world. He spans the gap between the practical and the idealistic, being personally involved with the realistic problems of contemporary life as well as the creative freedom of the world of aesthetics. To make a meeting of these diverse worlds possible, complete self expression must be subordinated to the reality of the situation until the two elements are compatible. For the designer to fulfill his function, communication is essential. With the visual language of the artist he seeks his personal solution. The choice of approach to any given design problem is infinite and many solutions would be adequate. It is the goal of the designer to achieve within the restrictions of any problem the ultimate solution. Good design thus becomes exact and absolute. Equipped with creative imagination, heightened sensitivity and skill in visual comunication, the designer begins his work, knowing that the result will be judged by both aesthetic standards and the degree in which it fulfills its purpose. Phil Paris!

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PHILIS A. MONDOR PHILIP J. PARISI