Marquette University - Hilltop Yearbook (Milwaukee, WI)

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This is jusr like rhe old days when everyone wenr downtown, said one elderly shopper 05 she enrered the mail from rhe roin ourside. The Grand Avenue moll, linking rhe Bosron Store and Gimbels under 0 skylighred orcode, opened in Augusr in o bursr of colored balloons and srreomersi The complex of obour 160 stores and resrouronrs draws on rrodirion: Wisconsin Avenue was formerly named Grand Avenue 0nd rhe mail was once rhe Pionkinron Arcade, 0 group of about 60 shops built in 1915. Once again shoppers are rerurning ro Grand Avenue; over 100,000 visirors come on opening day. Pole blue wolis, Ieofy ported plonrs end on atmosphere of understored grondeur mork rhe three levels of rhe new mail. A gloss eievoror, srudded wirh amber iighrs, rises above 0 small worerfoli flowing into 0 glittering pool of coins. Shoppers browse rhrough rhe srores on rhe firsr and second floors, which range from cord shops ro shoe srores, ro elecrronics shops and roy srores, before browsing through the resrouronrs on rhe rhird floor. Erhnic and fast food resrouronrs surrounding the garden of posrei-coiored robies in the Speisegarrren number 13 0nd represenr about seven culrures from around the world. A huge coloniol clock ricks off rhe minures while 0 beer, holding rwo sreins of beer, balances precoriousiy on o righrrope srrung high above the crowds. Securiry guards nod opprovingly ro children playing hide-ond-seek among rhe bushy pionrs. A couple who have compiered rheir shopping push through rhe steel biue doors to the oursidei The rain has stopped while they were in rhe moii, rhe sun reflects off the cobblesrone. The men buys o flower for his girlfriend. The couple embrace and meander down Wisconsin Avenue. Buff Wilson The Grand Avenue Mall

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offers summer entertainment apples. Foirgoers could partake in polka conresrs, watch fashion shows or frisbee demonstrations, porricipore in 0 consumer rosre-resring survey, observe vererinory surgical operations or ogle o belly dance revue. Of course, no fair is complete wirhour music. Grondsrond shows included Rick Springfield, Alobomo, Wayne Newton, Joon Jen end the Blockheorrs, Ronnie Milsop and the Oak Ridge Boys, rhe Beach Boys, Willie Nelson, Eddie Robbirr, Air Supply, rhe Marshall Tucker Bonk and the Doobie Brorhers. Orher bonds appearing on smaller sroges included Sweer Cheeks, Bursr, Side Winders, rhe Brirons and Elvis impersonator Tom Green. Foirgoers had 0 chance to show off rheir skills or rhe many conresrs held each day. Visitors could enrer mud wresrling or wrisr wresrling contests, 0 cake decorating contest, 0 'prerry Iegs' conresr for senior cirizens, weighr lifting conresrs, 0 celebrity lookalike contest, a fiddling contesr 0nd 0 M5. and Mr. Wisconsin Srore Foir conresr. The midway offered irs own brand of contesr, rhe ross-rhe-ring-oround-rhe-borrle voriery. Drover visitors could also take 0 chance on rhe rides. Yourh groups displayed educorionol exhibits promoring rheir producrs. One opple former even baked o 1,000-piece pie promoring his brand of apple. The shores of Lake Michigan ogoin provided the backdrop for Summerfesr '62, though visitors to the 12-day fesrivol saw some changes Music and comedy sroges were enlarged and the carnival oreo dropped completely. Bur cold, roiny weorher during most of the festival kept mony visirors away and Summerfesr onendonce was down according r0 Summerfesr public relorionsh

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