Marquette University - Hilltop Yearbook (Milwaukee, WI)

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Opposite Page: Eleventh Street and Grand Avenue as it appeared in the 1920s. Grand Avenue was later renamed Wisconsin Avenue. Left: Basketball didn’t become an intercollegiate sport at Marquette until a quarter of a century after the first football season. But 43 years later, basketball became the most important sport on campus. Bottom Left: At the time of its completion, the Dental Building was the second largest dental education complex in the world. Below: The Marquette Hospital was closed in 1930. Original plans were to build a new hospital, but the Depression determined the hospital's fate never to be reopened. opens. The college is divided into two schools, business administration and journalism, as an experiment (business and journalism as independent courses of study are not common at this time). The experiment is successful, and from 1916 on, the schools operate separately as the College of Business Administration and the College of Journalism. 1915 — The first Hilltop is published. 1916 — Football is now the most popular sport on campus. Track and bowling are also popular. Basketball becomes an intercollegiate sport in 1917. — The Marquette Tribune begins publication. 1918 — The Carnegie Foundation offers the Medical School $500,000 in matching funds for a new building. The additional money is raised by 1922, and Mrs. Harriet Cramer donates another Si million to the cause. Until the Cramer Life Sciences Building is completed in 1932, the medical and life science schools are located in various parts of 'he city. — In the previous school year, enrollment had climbed above 1,000 for the First time. In 1918, enrollment is at 977 because of the war. 1920 — The campus consists of Johnston Hall, the Law School (still in the Mackie house), and some of the houses behind the buildings. For the purpose of expanding. u

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Campus Camaraderie After 1907, there was no longer a central meeting place on campus for the students of the various schools. So in 1920, two students suggested that a mansion on Michigan Street behind Johnston Hall could be used as a union. The renovated house provided a place where men, and men only, could sip soft drinks and have a bite to eat together. Peter Brooks was the first president, and Charles Cobeen was the first manager. The union was such a financial success, that land for a new union building at 631 N. 13th St. was purchased. A $60,000 union was completed in 1923. The first floor of the two-story building featured a cafeteria. A lounge and soda bar, and several meeting rooms and offices made up the second floor. The union was financed by income and sale of shares. The loan for the new building was paid off in 1937, and after that, the Union's profits were used to establish a men’s dormitory. That dorm was opened in 1941. The Union was still a thriving business in 1953, when the alumni funded the building of a new all-university union, named after the old Union s first president, Peter Brooks. The Student Union at 6)1 N. 13th St., about 1924. 12

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Right The Marquette Gymnast was one of several buildings that went up on campus in the early 1920s. Opposite Page Above Marquette radio station WHAD's first broadcast was in 1924. The station had to be sold in 1935 because of the De-ptession. and is currently opcnti in Delafield. Wisconsin Opposite Page Bottom: A view of Gesu, Johnston Hall and the year-old Law School. 1927 . Vhe Gym rasiurn ng JVar jue14e l rrivarsity What Price Fame? In 1929 there was an all-campus popularity contest. A group of law students, alumnus Evan C. Schwcmcr recalls, thought they could turn the contest into a real fun thing. Here is Schwemer’s account of that contest: We decided to put up a Law School candidate, and we selected Gardiner Roeber as our boy. He was a reticent, shy and awkward sort of person, and one of the most unlikely persons ever to be the winner of such a contest. We were able to talk him into thinking he would surely be selected as the most popular man on the campus. We then proceeded with a full-scale campaign to elect our boy. His candidacy was announced in the Marquette Tribune and Milwaukee Journal with all the plaudits we could think of as to his more than superior qualifications. Posters were plastered all over the campus, Roeber was scheduled to speak at university functions, there was a parade of 40 Checker cabs down Wisconsin Avenue, and the Milwaukee Journal ran several stories on the campaign, Mr. Schwemer recalls. To clinch the election, Schwemer and his friends stuffed the ballot box. Gardiner Roeber was easily elected Marquette’s most popular man. The whole affair, however, had a tragic end.” Schwemer recalls in the letter he sent to the Hilltop. A few months after the victory. Gardiner drowned while swimming. It ended without Gardiner ever knowing why it began in the first place. 14