Marquette University - Hilltop Yearbook (Milwaukee, WI)

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Business Administration 'L

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114 . . . Business Administration BUSIN SS ADMINISTRATIO Business Education is changing with the trends in the business world. We are now in the second American Rev- olution, said Nelson Rockefeller in 1973. Businesses are increasing in size, so consequently their responsibility to society has increased. Competition and profit making were the main concern of businesses of yesterday. Today, businesses are not only concerned with profit making and competition, but al- so with improving the quality of life. The improvement can be made by using up-to-date human equality concepts, al- lowing opportunities for individual self-fulfillment and finding resolutions to social and economic problems, ac- cording to john Corson, author of Business in the Humane Society. The Marquette Business Administra- tion College has long held the ideal that business is a career of self and world improvement. Business, like education, plays an im- portant role in our society. Business and education are interlocked to form a better society. The foundation upon which business activity takes place is knowledge. The better educated peo- ple are, the more likely one can be as- sured ofa congenial economic, political, and social environment for business. The education process for businessmen is continuous. Today a businessman becomes obsolete if he is out of step with society. People in business today have many more areas to which they must direct their concern. Business not only has to survive financially, but has to learn to deal with our environment by cut- ting back pollution. Big business to- day has to deal with government inter- vention and political involvement. An- other concern is the worlcl's vanishing supply of resources. The fact that business is a major institution in soci- ety places these burdens upon it. Busi- ness courses at Marquette are prepar- ing the student for handling these bur- dens properly. Business helps people accomplish their dreams whether it be directly, as in providing an occupation and source of income, or indirectly, by producing the good or service which may be needed to obtain one's dream. The American Dream has changed, not because what was once important is no longer impor- tant, but because values have broaden- ed for the improvement in the qual- ity of life. It appears there is hope for the American people, they are showing a change in attitude from material things and profit, toward their lives and their environment. , .

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116 . . . Business Administration if Judy A. Antoine Eric W. Balinski an Iv 4 ,t A f I 5 ? 2 it i 4 is s . if Ricardo P. Bates Julianne Berwanger Gary K. Bettin Jeffrey K. Bloomdahl Michael J. Bohn gl Susan R. Boltacz Victor J. Bond James T. Bristol mf' Christopher J. Brock Richard A. Broeren Jr. Gerald E. Brown Edwin P. Bunyea Meegan L. Burgess x.. Nancy A. Burke Larry Campbell William J. Campbell Brian J. Canatsey Burton J. Carle John P. Casey Thomas J. Clausing '. 'AA Q,.,. . ,W Charles E. Cornell Jr. Todd T. Costigan Robert J. Courtney Jr