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Page 28 text:
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24 Stressing the practical as well as theoretical aspects of business and thereby developing the highly efficient business leaders of tomorrow is tin objective of the Robert A. Johnston College of Business Administration. The Colleges location in Milwaukee helps considerably in attaining this goal. Numerous business establishments within the city offer part-time employment to the students, enabling them to apply the theoretical aspects of their education. SJ. Business Administration College of Business Administration As the community affects the College, so. too, the reverse holds true. The Management Center, providing a workshop and discussion program, services Milwaukee business and industry. The center holds conferences on various phases of business to inform and advise businessmen concerning the best in professional thought and procedure. Furthermore, the College of Business Administration provides a Bureau of Business and Economic Research. Headed by faculty members and assisted by Biz Ad students, the bureau conducts surveys, gathering information on various economic or commercial problems. After data is gathered, statistics and an interpretative analysis of the results are published. Thus integration and cooperation between the city’s industries and the College terminates in the mutual advantage and enrichment of each. Right, Joe Ostcrhaus, Business Administration co-op student, checks over a ledger with officials of a local accounting firm.
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Page 30 text:
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He'll osk that one, • the concensus of Richard Top per ond Joseph Schulz os they study together in the Business Administration lounge. Both ore seniors. Below, students study a Rote of For-getting Chart. The chart, explained by Dr, Herbert Zollitsch, shows how quickly hard-eorned knowledge moy be forgotten. Overwhelmed students listen to Mr. Wherry, assistant professor, as he explains the mechanics of stix to his business stotistics closs. The purpose of the College of Business Administration is to prepare students for service in business firms and governmental agencies and for teaching commercial subjects and economics. In order to qualify for a degree students take two years of general subjects, which serve as a foundation for the more technical courses offered in the last two years. Upon entering junior year, students must decide whether their major will lie in a general business curricula or in one of the following: business economics; accounting and statistics; marketing and advertising; thinking and finance; industrial relations; real estate and insurance or commercial teaching. In general the courses offered by the College of Business Administration fall into three broad classifications: Businessmen discuss technicol problems during on industrial engineering conference of the Research Bureau The conference choirman, top right, is Warren Whitlinger, director of industrial engineering at a Wisconsin paper company. (1) cultural subjects; (2) foundation subjects in business management, and (3) courses specializing in some phase of business. Besides part-time jobs available to students in Milwaukee. a cooperative business internship program lias been started with Milwaukee industries. Under this program a student spends what would normally lx a semester of school working full time in that phase of business of interest to him, the experience helping to prepare him for a permanent job after graduation. Tours conducted through Milwaukee's industrial plants are open to students, at which time they observe the various procedures studied in class. By actual contact with existing problems, by analyzing industry in action, by having access to numerous part-time jobs in the business field, the Business Administration graduate not only shows the influence of the College but also of practical business training.
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