Loyola University - Wolf Yearbook (New Orleans, LA)

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Iii 1957 Loyola received a license from the Fed- eral Communications Commission to operate a television station on channel four in New Orleans. On Sept. 7 of that year, WWL-TV aired its first television program, using the latest type of tech- nical equipment which is located in a modern building in the down-town section. Besides the many national programs and local features, both WWL radio and television broadcast panel discus- sion and sports shows originating directly from the university. STUDENTS OF UNIVERSITY 2 ome of the landmark dates, names and build- ings have been cited, but it takes more than these to make a university. It takes students who came to Lovola to be molded, but who in turn, also molded Loyola. Then, as now, the students had a favorite gath- ering place. It was located two blocks above Terp- sichore St. and featured huge nickel draughts. The big social event of the year was the Junior- Senior dance given in the family home of a friend of the college. J. B. Sanarens was president of the 1911 class consisting of 32 members. There was one coed. Miss Lurline Wilson of In- dependence, La. Organized then was the Thespians, oldest organ- ization of Loyola; it was founded at the Immaculate Conception College prior to the establishment of Loyola. Also on campus was the Zeta Zeta chapter of Delta Delta, national dental fra- ernity. If you were entering Loyola in 1918 you would have had the following courses to choose from: collegiate classical course; collegiate scientific, law, dentistry, pharmacy, post graduate medi- cal, wireless telegraphy, business (two years), marine architec- ture, marine drafting and oratory (three years). The roarin ' twenties roared mighty loud at Loyola. The society column of The Maroon, Loyola ' s newspaper founded Nov. 1, 1923, frequently reported which flapper was ga-ga over which sheik. The ideal girl of the raccoon set was a boo-boop-de-doop girl with pouty lips, who would gaze coyly down at the tilt of her little turned up nose and in a voice just dripping with honey say, T don ' t ' ove nobody but ' oo. ' In the early days of the university women attended classes in pro- 24

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minister to 60,000 patients a year and also spon- sors an outpatient dental clinic in Charity Hospi- tal, one of the largest hospitals in the nation. The college of business administration had its beginnings in the department of economies which was founded in 1926 by Dr. John Connor. In time it reached the status of a school and attained the college status in Sept. of 1947 and occupied Stal- lings hall. Loyola ' s evening division has operated since 1924, offering credit and non-credit courses for the student who can not attend the day session, for adults, educators and the business world. WWL radio and television has come to be con- sidered as integral a part of New Orleans as the Vieux Carre. Long known as the voice of South, WWL is owned and operated by Loyola Universi- ty. WWL radio is the successor of an old wire- less code station which was operated under the Rev. A. Kunkel, S.J., in a physics workroom in Marquette hall around 1911 during the days when radio was in its infan cy; actually, the aerial was erected in 1907. In these humble surroundings the first radio station in the Mississippi valley was to emerge. The Rev. Edward Cassidy, S.J., with the assistance of the ra- dio school ' s teachers and workers, built a tiny transmitter, 10 watts in power, which was obtained from a. trunk wireless set removed from a government ship after World War I. The baby radio station made its debut March 31, 1922 when the Very Rev. Edward Cummings, S.J., president of Loyola then, delivered a speech. The embryonic station moved from Marquette hall to Bobet, May, 1928. On March 31, 1921 a 5,000 watt trans- mitter had taken to the air; this and its 500 watt predecessor were constructed almost entirely in a university workshop by the Rev. Orrie L. Abell, S.J. Feeling its growing pains, WWL moved its stations to the Roosevelt hotel in 1932 and in 1935 became a ffiliated with the Columbia Broadcasting Station. WWL radio is now one of the nation ' s 50,000 watt, clear chan- nel stations, the most power a radio station can have. It has been heard all over the world, in such places as Alaska, Israel and the Aleutian Islands. 23

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fessional programs, the evening division and on Saturdays. Day div- ision did not see coeds until a later date. The use of lipstick, the chic bobbed hair, the influence of movie sirens like Jean Harlow and perhaps, even woman suffrage, caused one desperate sheik to compose this poem: TO THE FLAPPERS Blessings on thee, little dame, Bareback girl with knees the same. With thy rolled-down silken hose And thy short transparent clothes. With thy red lips reddened more, Smeared with lipstick from the store, With thy makeup on thy face And the bobbed hair ' s jaunty grace. From my heart I give thee joy, Glad that I was born a boy. Comments on the emeririnsr female ran right into the thirties. In 1930 The Maroon quoted one boy as saying he knew at least two girls who smoke and have seen at least a dozen others do it. Not only that, hut another article relates that co-eds are fast outclassing men in smoking both cigarettes and pipes. The twenties witnessed the ushering in of fraternities. Because the founding dates of the fraternities on campus arc 1 still a matter of friendly dispute and because records give conflicting information, we can only state that the four Greek-letter men ' s social fraternities were all founded between 1923 and 1925. They were Beggars. Delta Phi Sigma. Sigma Alpha Kappa and Upsilon Beta Lambda. Delta Phi Sigma became the Epsilon chapter of Alpha Delta Gamma na- tional fraternity Sept. 15, 1932. There were other fraternities at Lo- vola at times, but only these four still exist on campus. The Jan. 23. 1925, issue of The Maroon listed the aims and ideals of the fraternities. They included a recognition of and a proper re- spect for the Deity, moral living, discouragement of gambling, dis- couragement of the use of liquor. . . . The Rev. Florence D. Sullivan, S.J., president of Loyola from 1925-31 took a firm stand against hazing customs March 10. 1926. He said he will expel any student guilty of ratting. The Pan Hellenic Council had its early beginnings when nine of the 10 fraternities, including social, academic, professional and hon- orary began a council of fraternities in 1927. The students of the twenties thought themselves hot stuff and 25