Loyola University of Los Angeles - Lair Yearbook (Los Angeles, CA)

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C0 UNICATION ARTS Since the earliest records of civilization, man has felt the need to communicate with his fellow humans. By his very nature, man must communicate and transmit his thoughts and emotions in order to survive. From basic grunts and utterances, man fashioned a language of tongue by which he could communicate more advanced ideas in a more practical manner. Once the basic rudiments were mastered, progress became even more rapid. Ancient cuneoform, hieroglyphics, and papyrus sheets eventually gave way to huge presses and newspapersg beating on a hollow log evolved into the wireless and our vast telephone networks. But man was not content to merely hear, but to see as well and television was devel- oped.

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Dr. Hayakawa, leading expert in Semanticsg Fr. Casassa, The Cardinal, and Mrs. Edward T. Foley at the dedication of the Communication Arts Facility. Major benefactor Edward T. Foley with Fr. Casassa and Fr. Kilp at the Communication Arts Center dedication. Edward T. Foley, the major benefactor of the Communication Arts Department, was formerly active with Foley brothers, Inc., one of the nation's major, heavy construction and engineering corporations. He retired from activity in the heavy con- struction field approximately five years ago. Mr. Foley was graduated from St. Thomas College in St. Paul, Minnesota before going on to studies at Pembroke College, Oxford. There he received the special diploma 'in economics eking out honors in that program which, as he says, came as quite a surprise to both him and Oxford. He had returned to St. Paul College of Law and received his law degree in 1910. Since retiring a few years ago he has turned most of his interests to ranching, always a favorite pastime with him. He has been named recipient of honorary degrees from St. Thomas College, from Loyola University of 'Los Angeles, and from Pepperdine College. An outstanding Catholic layman, he is a Knight of St. Sylvester and a member of the Military Order of Malta, both Papal orders. Always deeply concerned with the field of communications in its varying aspects, Mr. Foley turned toward Loyola Uni- versity of Los Angeles and presented the school with an ultra new communications facility designed to provide both under- graduate and graduate courses for jesuit-trained students who plan to enter the fields of journalism, advertising, television and motion pictures. 5

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i r C0 UNICATION ARTS With the burgeoning of the media of mass communications in modern times, a tremen- dous need arose for qualified men to operate in this promising held. Loyola met the rising need in 1963 by creating a communication arts curriculum and housing it in the spectacular new Foley Communication Arts Building. An English major, the student of communication arts takes his required courses with the addition of certain electives. A knowledge of the history of dramatic forms, and practice in various writing skills is required before the practical aspects of the trade are encountered. Using modern equipment in air conditioned studios, the student is then orientated and trained in the more technical aspects of television and radio production. Students receive instructions on how to operate 16mm Hlm camera.