Long Island University at Brooklyn - Sound Yearbook (Brooklyn, NY)

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THE Merchandising Organization of LlU was founded in l94U, its functions broadly ontlined in a general constitution. At its inauguration it served a small faction of the Retailing students. An organiza- tion-both perfunctory and in want of resources- its name was yet so unknown that students in the Department of Retailing knew nothing whatever of its existence, much less of its functions. Adding to the growth pains of the infant organi- zation was the fact that students were much too pre- occupied with the hectic routine of city life to devote any appreciable amount of time or energy to its expansion. Fortunately, the men and women who piloted the MO were people of insight, people who had much to give for the realization of such vast po- tential. Much credit can be extended to the mem- bers of the faculty. They saw this growing machine as the means by which business students could extract all the advantages and benefits of extra- curricular activities, without which a college educa- tion, in its fullest and richest sense, would cease to be. Their help cannot be estimated as, indeed, energy and vitality of all founding fathers is inca- pable of measurement. Since its inception the MO has grown to its posi- tion as one of the foremost student organizations at the University. Today probably every student in the University has heard of the club and its many func- tions. Leading metropolitan newspapers and several of the business journals and trade periodicals have published its accomplishments. The original broad outline of the MO was to promote social, cultural and educational advance- ment so that students would be better prepared to enter the various business fields. An affiliation was fostered with the American Marketing Association, an international professional society. Through this association business students were afforded the chance to develop valuable professional contacts. A subscription to the Iournal of Marketing at a greatly reduced rate and access to pertinent mate- rial on careers and practices provided by national and local chapters, are now also available. The AMA also offers graduates the opportunity to be- come affiliated on an associate basis and, within a subsequent three year period, progress to regular membership. ln September l95l the MO fwith its newly elect- ed officers Barbara Charney, Bernice Alperstein, Clara Lluberes and Mary Deckerl embarked upon a plan of operation for the semester. Many of the ideas were new and quite different but, after five months of dauntless effort, a goodly portion of the plan was set to work and the results highly success- ful. Much of the credit should be given to the four coordinated committees and their chairmen, Educa- tional-Martin Eeibish and Ioseph Samuels, Social- lrwin Schwartz, Seymour Bochner, Arlene Rose and Muriel Solomon, Publicity-Ken Newman, Steve Krulick and Ralph Oliver, Membership-Herbert Weiss, Bert Westman. The Nlerchandisers An example of the completed plan was the Stu- dent Coaching Service offered to members that may fall behind in their studies. Literature sheets giving business information and social events were sent to the members. Professional men were invited by the MO to speak. These events were publicized through- out the school and all students were invited. A Christmas party was held and, in the opinion of many, it was one of the finest social activities of its type ever held at LIU. Another event held for the first time was a Christmas Store Window display contest, involving the merchants of the Fulton street district in Brook- lyn. The MO felt that someone should recognize and bring to light the efforts of progressive retailers. Two awards were given, one to Martin's department store and the other to the Bariccini Candy Shops, for their efforts in displaying their wares to the public. The MO has many other innovations it wishes to put into operation, such as a weekly events sheet, Retail freshman orientation gatherings and the mail- ing of the Seawanhaka and the Merchandiser to our graduates and men in the armed forces. -i-S- Eighteen

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imomgglf, who W WE sat staring down at our Royal Deluxe, doubtful of whether We could convey CIHY bright pearls of Wisdom to our fellow graduates, At first, the thought of pounding out l,UO0 Words about the fgle of student publications in the University seemed rather easy. We figured this was right down our alley because of our turbulent association with Seawanhaka for the past three years. Then a sudden realization interrupted our otherwise smooth thinking and we quickly slammed on the brakes, com- ing to a full stop. It struck us that this article couldn't be a mere rambling account of the functions of Seawanhaka, Sound and Review but that it had to conatin some kind of message. We knew that just presenting facts without any substance would serve no purpose and that we had to dream up a cer- tain angle or twist, as we commonly refer to it in the news- paper game. But what was it going to be? There we were, lost before we had actually started. We pondered awhile but fugitive inspiration seemed long in coming. Finally we surmised that we had the answer. Why not create a situation depicting LIU without the existence of Seawanhaka, Sound or Review? Why not show the graduates what might have been had they been denied these publications during their four-year stay in school? Imagine, if you can, the University without a weekly news- paper to keep everyone informed of the latest happenings, without a Review magazine for the entertainment of our intel- lectual segment and without Sound, which enables the gradu- ating classes to retain fondest recollections of their Alma Mater. The very thought that this would ever happen sent a chill through us. We were still shivering as we contemplated this fantasy of a school shorn of its publications. ln our estimation The journalists eawanAaAa . euiew Q . Scan! Q they are one of the main ingredients in keeping alive that much publicized school spirit and they retain a high standard of maturity among the students. They are indeed luxuries that are basic necessities. As a prime example, take the case of Seawanhaka during this past year. At the outset of the fall semester three instruc- tors in the English department were abruptly dismissed for reasons never fully explained. The Seawanhaka sleuths caught wind of it, collected all the pertinent data and reported their findings in the paper. Editorially they lambasted the English departmental heirarchy for what they considered a grave error. What we are trying to get across is that, if it weren't for the efforts of these budding journalists, the student body would never have been informed of a situation about which they were certainly entitled to know. The Seawanhakaites felt it their obligation to let the students weigh the facts and draw their own conclusions. Another instance that can be cited was the organization of a student group to formulate a new University constitution. Known to us as the Constitutional Committee, it put in long hours of exacting work redrafting a document which reestab- lished a Student Council in the University. However, all their accomplishments would have been in vain had not Sea- wanhaka supplied the necessary coverage and reprinted the entire constitution. This gave the students the opportunity to ratify it. We don't believe it too far fetched to say that Seawanhaka provides the students with valuable inside information. Who else would have known, for example, that the student cafe- teria, which lasted for only one week, was terminated because Dean Hudson considered it just too dirty. And where else could one have received a more graphic description of the Twenty W fl: x . if Wifi? 1 35959643 'Biff' ' aft wid- f f J ,- 331, FMA? - , QW. 59? tg' ff v M6553 I . ' PLL- . tim' ssigctw' C' .423 vnu- . - DUIH' nf . .X . I, ,,. .yufofx , ,irq C' jf' .-. ,A Wa- T lf' 1 i-Pffia-5 . Said ' - ze 21 .f H W,,,5g5'5, gg.: tie 54- . Jdj ,ggi ' jigfiohsm ., 435 1' - ij!-5' lgliffaemeww. .EE- i,,,tiie1rf ?'. 6 .iiiruiem an ill in time ff lm wp . ltelflmlmm . .2 - Without Hmm? f 1 il fidjpby bmi? Q jj uwbjjjly dllmg ff j memes one IGF! E mis indudeu rs? will Woditel, n Srl l a Y 5