Lincoln High School - Best of Lincoln Yearbook (Stockton, CA)

Page 245 text:

13 fzfkg.. . mfg.. '- . r l p Wes. 1 Q r .sr .. . l Music and record industries thrive on publicity. Sales of records are stimulated by the use of a TOD artist's name or portrait on an album jacket. The use of an artist's name or likeness on printed music editions is a valuable marketing device. Television and ra- dio commercials often utilize an artist's name in advertising his product. lVler- chandise such as T-shirts, buttons, and pos- ' ters featuring the recording artist's likeness are a valuable tie-in with his record sales. Artists, in their negotiations with record com- panies may seek promotional and tour support. They may ask that there be a minimum amount of advertising of their releases and concerts in trade papers, on radio, or other media. Artists may request that if they go on performance tours of sta- diums, festivals, music halls, or theaters, the record company may contribute a fixed amount toward the expense of the tour. Typical expenses are for trans- portation, hotels, food, and equipment rentals. Ar- tists urge that the tours are necessary to expose the performer and build up his popularity. The record business continues to be a costly, as well as risky business. The risks are indicated by the fact that most records fail to break even financially, ac- cording to industry sources. The backers, promoters and publicity help to alleviate some of the expenses. The expansion of the music industry remains a highly viable one, where fortunes are rapidly built and lost. There are many annual dropouts from the ranks of publishers, record companies, managers, and per- formers. Teenagers are heavy supporters of the record in- dustry, frequenting local record outlets and ster- eo stores. Students also patronize other Stock- ton merchants and promoters listed on the following pages. INF LUENCIAL PROIVIOTER---Nlr. Fritz Grupe, addresses the crowd at the Lincoln Student Store groundbreaking in February. Grupe donated funds to build the facility. Ads. Division

Page 247 text:

:: --..:..:::::::::n:E:zz::rl:11-.55zz.-:mn:EH5SSSSSEE::12ifffEEf . 11511f:5C11555E55 53555555555i5Ei 1 - V .. M .R555555551 ,. tr., ,,,,, L, W., ,,-,-,. W-M.. ................... ........ ...... -- W- ------ .Mg -:LTEEEQEEEEEEEL,anm:::::::mmm::5:2s122ssssssssszsssssausszsusssznvwmm- 1 -ggE35gg5Hg55gH..,g:55g55g5::m::1:-mffnmsssszsssaseszzazszsasssssssssssssaiuss ,. .uwgg5555533353335ssasssssassessssszsnssasssssssssssssszsszsar:Hwwififiiiiif ....-.,..,......:.::wr:m::ugzz:nz:::nz1:nzzznzwzzzn:-:----------MM------1:21:11 I' -:E 755 Unlm M I-:fa Y 1 :gs 1 l H L...'T' .J 5 u ...mf-.f-n..,.-.U ..... ...,-,.- .....,... ..':: l . , W Y W4 Ir-1 f HS - .... , ......... E ..... ..... .... .... 5 1 haassssssssssssss w 'HIE' 515, xc if mg: 4 5 E1 xx 55 EEZ ii 555 3 E 1, 5 , B J L , BE X , 5 I a ' ' 1'mmWm 'f ''''''''''' ''A' mi:3:m'm:HfffH:::::: :f::::?::::: :mm -- - fssssssisasss. .assess we 'f ssasrssaie. :sszs?!aaa:- ..,:: .,,.,,, ......, ....... m,m:::::mm:m::mm:::,::::