Lexington High School - Crystal Yearbook (Lexington, VA)

Page 25 text:

enim Dilemma A favorite article of clothing that never goes out of style is and has been blue jeans. Jeans at one time were only one color and one style. However, times have changed and so have jeans. Jeans are no longer just blue. Now they come in a wide variety of colors plus mixed colors. Acid-washed, stone-washed, and pre-washed also hit the fashion scene with a big splash. Levis have been around for a long time and are still the favorite pick. Other name brands such as Gloria Vanderbilt, Chic, and Wrangler also made fashion statements at one time. Today, Guess, Gasoline, and Bugle Boy jeans are justa few of the modern brands that are catching attention with their styles and designs. Bows, zippers, stripes and prints decorate the modern jeans. At one time people went to the extreme and cut holes in them, just to be “in fashion.” But real people wear real jeans, and real jeans seem to be plain jeans. Those fad designs will come and go but the regular blue jeans will always be in style. — Janice Black Mini-Mag 21

Page 24 text:

iis Becca atcacsa Z : os oct X eet, beers ee: SOsitr y 20 Mini-Mag

Page 26 text:

Making Headlines Advertising is a big, money-making industry. Advertisements help en- courage customers to buy products. They glamorize the products by using seductive models and striking phrases, Phrases such as ‘They do alot more than fit.” (L.A. Gear Jeanswear) Coca-Cola claims that we ‘‘Can’t beat the feeling,” after drinking their prod- ucts. Eye-catching colors or odd poses attract attention to the products. Alot of design and artistic ability goes into these creations. Head and Shoulders warns us that ‘‘You never get a second chance to make a first impression.” This also goes for advertisements. If they don’t attract attention at first sight, then they won't be remem- bered. Most offer encouraging mes- sages or make obvious suggestions. “All you have to be is you,” is Liz Clai- borne’s slogan. Perhaps the products don’t cause the special effects suggested by the advertisements, but they do influence consumers to buy merchandise. Pan- tene doesn't want us to hate their models because they're beautiful. In- stead buy their shampoo and condi- tioners and eventually you will see the same results. Advertisements are seen every- where — on billboards, television, newspapers, and magazines. Promo- tion of items is a tricky business. Clever ideas must always be in production. Saks Fifth Avenue sums it up with “Some Like It Hot.” If the advertise- ments are hot the products will sell. — Janice Black Our glamorous, seductive model is Senior Karen Stubblefield. Make-up and perfume are hot items. Today’s female teens spend lots of money on these products. 22 Mini-Mag