Kirkwood Community College - Aquilus Yearbook (Cedar Rapids, IA)

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Makes Marketing Classes Unique Mike Crawford, coordinator of the marketing department. 33 r M ' 'if F' Xff J r. fl l Z at 3 sul ir Marketing executives discuss advertising approaches. A Retail Marketing Seminar was organized by Bill McCarthy, a second year marketing student, under the direction of the market- ing faculty. One of the important discussions raised at the seminar centered around the fact that radio and TV advertising does not inflate prices of articles, much less, it reduces the consumers initial cost. Principal marketing executives represented eight Cedar Rapids area merchants at this seminar.

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Needles, Schedules, and Granges Through the looking Glass, was the theme for a dramatized, fashion show pre- sented by second year fashion merchan- dising students. The show presented contemporary col- lege fashion, through the eyes of two fic- titious coeds, Kirkwood Kathy and her friend Candy. Fifty outfits, ranging from evening wear to around-the-house apparel were do- nated by local retailers. Mrs. Sheila Kessler, co-ordinator of the fashion merchandising program said the show was a result of the fashion show procedures class, a three hour course designed to prepare fashion merchan- dising students for on-the-job experiences in fashion show production. So far, it is providing a very realistic ex- perience for student, she said They're finding out that there's a lot more to a fashion show than having a few models walk down a runway! The ability to buy quantities and quality concurrently, to know effective advertising techniques for produce, and to know all phases of management of a foodstore is the purpose served by the food store class as devised by students and faculty. In this store the students learn pertinent tasks such as stocking shelves, meat cuts, hand- ling a cash register, bookkeeping and a variety of other tasks that must be handled confidently and successfully in food store marketing. These girls were principal models in a fashion show held Nov. 12 at 8 o'clock they are tleft to rightl: Rita Vislisel, Cheryl Ellerman, ludy McCreedy, Debi Eganhouse, Carol McGaugney, and Evelyn Falt, The food store marketing class lab as inspected by Iowans during dedication of Linn Hall. 32

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' WF' O V c 1- Wt is , . .NL L 1... The person who does not see nursing as a career but likes the excitement and fast pace of the medical world with a combination of medical and secretarial skills then the Medical Secretary is the occupation. The four quarter program is based on a 30 hour class week with general courses offered the fall and winter quarter. The spring quarter starts the specialities of Medical Terminology and Body Structure and Function. RIGHT a student during her internship speaks with her employer. The General Secretary program is a three or four quarter program, depending upon the skill level when enrolling. Students receive training in shorthand, typing, office machines, and many other skill subjects. They also receive instruction in other job- related areas. The classroom resembles a modern office setting. LEFT through the business internship the student actually applies the skills learned in a actual job situa- tion. Students enrolled in the Legal Secretary program complete four quarters of training in secretarial skills and general background subjects, concentrating during the last two quarters in specialized legal secretarial subjects such as terminology, legal typing, income tax procedures, and business law. LEFT business internship during the final quarter of training provides the student with practical experience in a law office. Learning Experiences in Secretarial