Kirkwood Community College - Aquilus Yearbook (Cedar Rapids, IA)

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Needles, Schedules, and Granges Through the looking Glass, was the theme for a dramatized, fashion show pre- sented by second year fashion merchan- dising students. The show presented contemporary col- lege fashion, through the eyes of two fic- titious coeds, Kirkwood Kathy and her friend Candy. Fifty outfits, ranging from evening wear to around-the-house apparel were do- nated by local retailers. Mrs. Sheila Kessler, co-ordinator of the fashion merchandising program said the show was a result of the fashion show procedures class, a three hour course designed to prepare fashion merchan- dising students for on-the-job experiences in fashion show production. So far, it is providing a very realistic ex- perience for student, she said They're finding out that there's a lot more to a fashion show than having a few models walk down a runway! The ability to buy quantities and quality concurrently, to know effective advertising techniques for produce, and to know all phases of management of a foodstore is the purpose served by the food store class as devised by students and faculty. In this store the students learn pertinent tasks such as stocking shelves, meat cuts, hand- ling a cash register, bookkeeping and a variety of other tasks that must be handled confidently and successfully in food store marketing. These girls were principal models in a fashion show held Nov. 12 at 8 o'clock they are tleft to rightl: Rita Vislisel, Cheryl Ellerman, ludy McCreedy, Debi Eganhouse, Carol McGaugney, and Evelyn Falt, The food store marketing class lab as inspected by Iowans during dedication of Linn Hall. 32

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l 'N .4 program. Divided into Areas and Marketing Accounts receivable, accounts payable, posting, pay- roll schedules, annual reports and taxes are the com- ponents of the world of the accountant. KCC offers three types of training in the area of accounting: jun- ior accountant, a one year course, accounting special- ist, a two year course, and business transfer. The CPA of the future learns the reds and blacks of balancing books, adding machines, and the import- ance of using a pencil with a good eraser. 31 .JF Mags 1 One of the three divisions of the business department is the accounting Neil Shepard coordinator of flori- culture. Edward Burrell, coordinator of account- ing.

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Makes Marketing Classes Unique Mike Crawford, coordinator of the marketing department. 33 r M ' 'if F' Xff J r. fl l Z at 3 sul ir Marketing executives discuss advertising approaches. A Retail Marketing Seminar was organized by Bill McCarthy, a second year marketing student, under the direction of the market- ing faculty. One of the important discussions raised at the seminar centered around the fact that radio and TV advertising does not inflate prices of articles, much less, it reduces the consumers initial cost. Principal marketing executives represented eight Cedar Rapids area merchants at this seminar.