King High School - Clarion Yearbook (Tampa, FL)

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INDEPENDENT REPORTING SERVICE Certified Shorthand Reporters CONFERENCE ROOMS-VIDEOTAPING 418 Madison Street Tampa, Florida 33602 TELEPHONE (813) 225-1666 LOW DISCOUNT PRICES Largest Private Teaching Staff BAND RENTALS Expert Repairs 8890 N 56TH ST TEMPLE TERRACE 933-H19 Formerly Grissett Music S.W. Corner of Busch 56th 286 Advertising

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Advertising From the computerized efficiency of nationwide department stores to the per- sonalized service of the corner drugstore, the businesses in our community extend more influence over our daily lives than we might imagine; they have a direct rela- tionship with the contents of much of our puzzle. The types of jobs we hold, where we work, shop, eat, and bank, and what we do for entertainment arc greatly affected by our business community. Likewise, our student body plays an important role in the business community. Without our support and patronage, many area businesses could not succeed and others would lack a sufficient number of em- ployees. Advertising is the voice of the business world. It provides us with the answers to how? what? why? where? and when? The mass marketing tactics now' utilized by the vast majority of businesses conquer the pitfalls of word of mouth advertising and allow a business to reach more peo- ple directly than ever before. Advertising 285

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PATRONS STUDENT PATRONS Patricia McLean Susan Oberteuffer Dave Upstill Beverly Willis Miss Charlene Bailey Mr. Mrs. Joseph C. Bondi, Jr. Mr. Mrs. William H. Byers Vibeke A. Heuston Mr. Mrs. Manual Rachel Juncal Sara Barnhart Ted Oberteuffer Have a Coke and a smile. Advertising 287