Kendallville High School - Kay Aitch Ess Yearbook (Kendallville, IN)

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iL',?fQ'iTej.V ti H: KW ..1ii.1 Kendallville Hardware Co. Always at your service for reliable Hardware, Oliver Tillage Implements Lowe Bro's Paint, and Electrical Supplies Oct. 29: Over three hundred attended the Halloween Party sponsored by the HifY's. junior boys win B. B. pennant. Nov. 2. the The eleven o'clock whistle to remind people to vote causes disturbance in assembly. All students old enough to vote were excused. Nov. 3: junior play tryouts and practice. Nov. 4: Miss Valenti in French lll, You can't pull that blind down because there isn't any there. Nov. 5: lt seems that Erich Wagner is stuck quite often in geometry. Nov. 8: Botany is getting to be great. Some students can makc a potato fly through the window. Nov. 9: Be sure to keep your desks clean. Mi', Brumbaugh was seen cleaning one out in the assembly. Nov. 10 Nov. 11 Nov. 12 Short talks were given by different English pupils for better English week. A very impressive memorial program at eleven o'cloek. lvlary .lane Sawyer, Gee! your dads a big man isn't he Bob? Bob Libey, Awh it aint so much my dad as itris his stomachfi Nov. 15: Adele Kramer, on the way to staff said This morning when I the k got up in middle ot the nightfv Must have been some morning. AMERICAN SECURITY COMPA Y Capital Stock .S150,000.00 ' Loans lvloney on Household Goods, Automobiles, in Fact, Anything of Value, on Monthly Payments Telephone 54 A. R. OTIS, President. C. G. Beekman, Seeretary I. M. KANN, Vice-President C. H. Kimmel, Treasurei' F. E. VVHITFORD, Manager ' ,..J N Page 120

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I Home Furnishings of Fine Quality at Idrldcst Pricc MOORE FURNITURE CO. KENDALLVILLE, INDIANA UIII I-44 Rail II I-I j IRWIN SL REYHER 11-fini. 1- 3 be AMBULANCE SERVICE and LADY ATTENDANT FUNERAL DIRECTORS Quiet, DIQIIIIICLI, Eiicicnt. Supcrsii II 3 A Pagv 119

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5 - 'ein' ' ,l i. A ii 'AFX i .1 ,i ' A ' Selling With the Specialt Plan How a Product Is Bought ODERN SELLING is dailv hecoming more scientilic, more complex, lt relies less on individu.il efforts and more in impressing great mfisses of people. To be successful, it must cover every possilwle outlet for the product. The tremendous growth of national Advertising illustrates this trend. M.igzt:iiies, newspaper space, husiness papers. hatclxed lwv well equipped sales organizations, :ire employed to produce business. Some stop their selliing ejfort there. But experif ence has shown that a great deal of huying, nowadays, is done on impulse, Ex' tensive tests have proven conclusively that, while advertising is seen .ind read, and while car cards and window displays attract attention, nevertheless the prospect who has been influenced by these selling methods may eventually purchase some other product simply heeause that product is prominently displayed on retail counteis in an attractive show case. Figures prove that effective counter display is the liniil link in any selling effort. and is at stimulus to impulse huyingfl Unless the prospect sees the product feittiiretl on the counters, unless such display is used as ti reinimler and to tie-up mth the oth' r selling efort, many profitable sales are missed. Specialty Display Case Company KENDALLVILLE, INDIANA 1. 'L is Q i . my it f .I-J H5 -. . -vsp-Q77 ' 583.1455 1 'shes - d l 5 , Y . D-i ' 1 Page 121