University of Kansas - Jayhawker Yearbook (Lawrence, KS)

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OCTOBER f 9 3 7 15 PUBLISHED FIVE TINES YEflRLY BY THE STUDENT BODY OF THE UNIVERSITY OF KINSRS II RECORD OF EVENTS AND PERSONALITIES UNO fl REVIEW OF CDDIPUS TRENDS RND OPINIONS ROBERT PEflRSON WILLIflm SEITZ S .AKV. This Jayhawker business is in- deed a problem. There ' s nothing exactly like it anywhere. You see, it must be progressive and must keep abreast of most modern pub- lication trends because it is a maga- zine; and it must be conservative, with an eye to permanence, be- cause it is the school annual. The editor hasn ' t a ghost of a chance. All in all, it reminds us of a story that is traditional in China, of an artist who was anxious to know what the public thought of his work. He hit upon the plan of displaying one of his landscapes in the public market, placing under it a sign, reading, Anything in this picture which you do not like, please cross out with the chalk which is provided. The artist let his work lie thus for a day, and each person that came by examined the picture and marked his disap- proval. When the artist came back the next day, he found, to his ter- rible disappointment, that th e en- tire painting presented a uniform surface of white chalk, every detail having been marked out. But the next day the artist, just for an ex- periment, set the painting out again, clean of chalk, with the in- structions for passerbys to mark over any detail they liked particu- larly well. The next morning he again returned, to again find every detail covered with chalk. Which is precisely the story, we believe, of putting out a magazine like the Jayhawker. Remember the REVO- LUTION advertising placards with which we plastered the Hill earlier in the Fall? Well, on it we ex- claimed, It ' s all new! It ' s strik- ing! referring to the Jayhawker, of course. The other day we passed by one of these posters in the Ad building on which, under these ef- fusions, some cynic had scrawled in pencil, Same old stuff. That hurt us. It really did. And we would like to call that gentleman ' s attention to this first issue of the new Jayhawker. We ' d like to point out that the make-up is entirely different, featuring the smartest new type faces. We ' re using more pictures, larger pictures, and, most important of all, a new kind of pictures. We ' d like to show the gentleman that the reading matter is shorter, spicier, and that it is nearly all written in a single dis- tinctive style. We ' d like to stick under his nose the new photo- graphic portfolios, the new columns, and the new covers. We ' re not saying it ' s good, under- stand; but we are saying it ' s at least slightly different. It looks as if the Jayhawker exemption slips are permanently gone. Without being required to subscribe, and with raised fees to pay, nearly as many of you bought the magazine this year as last. Wheat money did it, some think. Others say it is due to the fact that in former years all the publicity of the magazine was negative- Most of the talk was of the exemption slips and about not buying the book. But this year we tried to tell you why you would want the Jay- hawker, setting up a positive at- titude. Our real joy occured when a cynical fellow would approach our desk in the fees-paying line and ask warily, Do we have to take it. No, we would answer. All right, then, he would say, I ' ll sign up for it right now.

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u THE JAYHAWKER HIXON ' S 70) Mss. Hotel EWridge Photography A complete line of EQUIPMENT for the AMATEUR ' S Stills and Movies Hixon Portraits by PHOTOGRAPHY A HIXON Photograph is that of distinction and artistry that will last forever ROBERT PEARSON WILLIAM SEITZ Editor-in-Chief Business Manager MARION SPRINGER Secretary EDITORIAL ASSISTANTS Tom Yoe Dean Hyer Frank Bolin Ed Wiles Richard McCann BUSINESS ASSISTANTS Jane Blaney Orin Armstrong John Berns Lawrence Birney Pledge Editor Marianna Bantleon Direct Mail Secretary Marjorie Trembly Poetry Editor Harriet Stephens Art Editor Lida Allene Brown Artists Carol Johnson J. Thurman Kepner Photographic Editor Art Wolf Photographers Duke D ' Ambra Bob Hoffman Lucy and Chapin CONTRIBUTORS TO THIS ISSUE Mary Ellen DeMotte Wally Springer Harry O ' Riley Blaine Grimes Charles Alexander Bill Farmer Richard McCann George Murphy Larry Winn Jane Flood Peggy Lynch OFFICE ASSISTANTS Jack Carlson Robert Lucy Bob Patterson Lucille McVey Rose McVey Chad Case Bud Shauver Bill Fitzgerald John Bondeson Dean Hyer Fred Littooy Betty Graham George Bowles Elton Carter Bill Johnson Tom Yoe Margaret Babcock John BattenfeKl Loren Miller James Bell Kenny Lewis Stewart Jones Virginia Wade Application made for entry as second class matter at Lawrence, Kansas, Post Office SUBSCRIPTION RATE: $3.25 per year.

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16 THE JAYHAWKER N r . -