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Page 23 text:
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football from experts, may do so at the Academy of Sport. Instruction on baseball will also be given by masters like Joe McCarthy, Lou Gehrig, Babe Ruth, and others. Half a million dollars worth of perfume, cosmetics, powders, and other aids to feminine beauty are to be exhibited in the Cosmetics Building. Nearby, an- other building, devoted entirely to Wonien's Apparel will delight the ladies' hearts with its completeness in detail. Another of the great sights is to be a model of a human eye, so large that several visitors may enter it at the same time. One will be able to see the Fair grounds through its pupil. Tomorrow Town, is an advanced concept of community design and housing. A score or more of full scale homes will advise the visitor what to expect in construction for 33,000 to 317,000 for a home. To complete the picture, roads will be laid, and a modern shopping street, playground, and art center will be in- stalled. Education will be presented as the institution which allows for higher civilization, and prevents catastrophe. The School of Tomorrow will be featured. Informative lectures by child psychologists and doctors, and motion pictures will be shown for par- ents. The Hall of Science and of Phar- macy, will depict the modern scienti- fic needs, control of disease, care of the body, and other items. And still a thousand things to do and see! Railroads on Parade, with a pageant of transportation and a model railway system . . . a wealth of mural and sculpture work . . . the Fountain-Lake Amphitheatre, with an island stage and curtains of water. . . . Belgian diamond cutters at work on real jewels . . . fifty separate gardens, colorful and harmonious, to constitute Gardens on Parade . . . New York, the City of Light, nearly a block long, taller than three stories, representing the entire city above and below ground . . . ten mil- lion volts of artificial lighting to be discharged at intervals in one build- ing . . . and still a thousand things to see. . All this for you and you, to be seen, heard, and experienced at the New York World's Fair of 1939. San Francisco has created its own Treasure Islandf' an island which surpasses even the most fanciful dreams of Robert Louis Stevenson in devising a fairy-like structure in the Pacific Ocean. It uses as a unique setting a 400 acre Treasure Island. A man-made island, built in the cen- ter of that great harbor, the San Fran- cisco Bay. Dredges and scows contributed to the construction of this island which grew by day and night just as that first settlement, San Francisco, grew back in 1849. And there it stands today, dredged from the depths of San Francisco Bay to support the towers and palaces of an international exposition. It stands today firm as a rock, every available space devoted to beautiful buildings and exquisite land- scapes. This is America's ofiicial World's Fair of the West, a ground pageant I I mi-.I x ? if' 5? M5 'r a r , n f lik I il' 'll I I f 1 .L I W Ju X! 1 . l v F ' h- - ., .. I I ., I X 11 , . luv' ' Xf 'i '.fw1 ' .. ' -, tfigyvf ef'fy? f-ie. .. age, 4' ...M , -Qi F1 l ll' lg, r In 1 ,. , A I9
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Page 22 text:
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I8 tion , Communication, Distribution, Business Systems, Shelter, Clothing and Cosmetics, Sustenance, Health and Public Welfare, Education, Recreation, Arts, and Religion. The zone ar- rangement eliminates confusion, mini- mizes physical exhaustion among vis- itorsg moreover, it permits a clearer understanding of present day civiliza- tion. Twenty-five nations are laying cor- nerstones for their own buildings in extension of exhibits in the Hall of Nations. These displays are hailed as the first living geography of the world. Each country will present re- productions of its important industries and cities. For example, the Irish Free State is erecting a small island, an exact duplicate in relief of Ire- land. Lakes and rivers will be filled with water brought from the River Shannon and others. Even the soil will come from fields of the counties of Eire. Great Britain has contracted for the largest amount of space in order to house all sections of a vast empire. Among exhibitors will be Australia, New Zealand, India, South Africa, and the Crown Colonies. The exhibit will deal with major industries such as iron and steel, textiles, and fishing, and will show how Britain has contributed to progress in the past and is continuing to do so for the future. The nations will even ex- port humans to complete the exhibits -East Indian weavers, artisans from the Orient, and dancers from Siam are among them. As many as 250,000 hungry sight- seers can be accommodated in the eighty restaurants to dot the grounds. And . . . thirty million frankfurters and hamburgers will be eaten next year at the World's Fair. Many na- tions will present their own foods in their native restaurants. France, for instance will offer a canard nantais a l'orange, Belgium will specialize in Flemish and Walloon dishes, with delicacies cooked in fig leaves, Cuba will have arroz con pollo. Has any- one called the waiter? One of the most magnificent and costly structures is the 360,000,000 Central Mall. A sixty-five foot like- ness of Washington fthe Fair open- ing date, April 30, 1939, commemmo- rates the inauguration of Washington, April 30, 17891, numerous legendary figures, 120-foot pythons, cascaded fountain pools, splendid exhibit halls, hundreds of shade trees, a million tulips, and entirely new lighting ef- fects, are some of the embellishments of the Central Avenue. Amusements, in the form of rides, music, sports, drama, and other en- tertainment will provide great attrac- tions. The music program is to in- clude opera, symphony, choral and religious presentations, light opera, folk music, ballet, and the dances of this and other nations. Children's World may prove the most popular attraction. Games of every descrip- tion will be available in this minia- ture world, and children will be under trained supervision for play, re- pose, or feeding. Other features will be a Strange As It Seems show, Live Monsters, and Enchanted Forest. Men will appreciate the separate building for Men, His Sports, His Clothes. Boys who wish to learn
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Page 24 text:
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20 of splendor borne of the Machine Age and given to mankind. It is the West's Dream of a Decade. A dream which has become a reality and is supported by the pledge of Americans everywhere. The Atlantic side is separated from the Pacific Area lands by a broad avenue of trees which adjoin the International Palace where interior exhibits will be displayed. Countries exhibiting in the Interna- tional Palace include Denmark, Hol- land, Czechoslovakia, Venezuela, Ru- mania, Sweden, Polland, Bulgaria, Portugal, Turkey, Paraguay, Uraguay, I-Iungary, Nicaragua, Germany, Boliv- ia, and Alaska. These nations, in- tent upon bringing out their best fea- tures, are not too dignified to add characteristic touches to Treasure Is- land fun, will make the Pageant of the Pacific memorable. Negotiations are proceeding with more than a dozen other nations, and the Fair opens on February 18, 1939. At least fifty foreign lands will be represented to make San Francisco's Fair the most cosmopolitan and color- ful in the history of the world. It promises to outdo even that of the Panama Pacific International Exposi- tion which until now has been the greatest show ever held in the West. Nations will be on parade with art and industry or dramatic display. Participating countries will design their efforts so as to express the cul- tural rather than the commercial wealth of their lands. Their exhibits will be built around the themes of historical customs and the recreations of their people, and distinctive arts and crafts. Exhibits will be in the Oriental manner. For, although many will be of modern colorful tone there is something of the languor of Pacific Countries which is to dominate the scene. Not only the countries of the Paci- fic and all Latin America have re- sponded to the invitation to take part in the Fair, but Europe is also to be represented in a major way. Twenty- one countries and one United States Territory will have their own individ- ual pavillions, while another nineteen will exhibit in the International Palace. Nations of the Pacific will be to- gether on Treasure Island in a special area designated as the Pacific Basin Area with the pavillions of various countries built on the banks of the picturesque Pacific Nations. The Pa- villion of European Nations and these countries of Latin America on the At- lantic side are separated from the Pacific Area by a broad area of trees and adjoin the International Palace. Treasure Island is a trifie over one mile square, a bit longer than it is wide and the buildings have been so grouped that they may be seen with a minimum of walking. No museum feet at the Golden Gate Exposition, is the slogan used. The main exhibit group comprises six great blocks of exhibit halls. in
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