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Page 31 text:
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l il Nl fLeft to Rightj : Milton Peerf Brown, II, SB., M.B.A.,' A.rJi.rlar1l Profeiiror of BllJj7lL'.l'.l' Admizzirlralion. Malcolm Perrine McNair, A.M.,' Profermr of Mmfleeling, Elizabelb A bball Burnham, A,B.,' Arfiffanl Profermr of Br1.fine5r Adminirlmlion. RKETI G Outdoorsman Malcolm P. McNair analysed retail stores large and small to show us the ins and outs of Retail Distribution. Possessing an infectious sense of humor, genial story-telling Professor McNair is a prolific writer and speaker. For many years he was Director of the Bureau of Business Research at the School. Apart from his business activities at the School and in outside directorships, expert hunter and fisherman McNair has a camp in Maine - accessible only by a fourteen-mile canoe trip. Ably assisting Professor McNair in Retail Distribution is young, dynamic Milton P. Brown. jovial, well-informed Milt won his M.B.A. here in 1942 and began his teaching career as research assistant to Professor McNair. Although currently absorbed in an extensive program of research on Branch Stores, Professor Brown still finds time to enjoy his island camp on Lake Kezar, Maine. Miss Elizabeth Abbot Burnham, Assistant Professor of Business Administra- tion, is presently the only woman on the active staff. Although she has been known to conduct classes here, her main job is the teaching of Retail Distri- bution in the Management Training Program at Radcliffe. 28
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Page 30 text:
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MARKETI G Integration , broad outlook , big picture - buzz words all. Never- theless they recall to mind the philosophy which permeated our second year. In Marketing, as well as in Administrative Policy and Production, we were encouraged to examine a business area as a whole and then relate that area to the overall functioning of a business organization. The highly interesting course in Advertising, its applications, value, and media, is ably directed by Neil Hopper Borden. Although a happy family man with progeny ranging from Mt. Holyoke to kindergarten, Professor Borden is quite active in local community affairs. Aptly called Dean of American Advertising , he is the author of numerous books, and his most famous treatises are revered as bibles in their field. The ferocious atten- tion to detail evident in his writing carries over to the classroom where cases are ruthlessly drawn and quartered. Quiet, respectable Harry R. Tosdal taught us the art of Sales Management - emphasizing always that what we absorbed would prove most useful, not upon being graduated, but five or ten years hence. In this Norseman we recognized an authority unsurpassed in his field, who with cold, penetrating keenness dissected and made clear the subtle science of selling and the effect- ive generalship of a sales organization. Mentor of Statistical Control and Market Analysis is humorous pince- nezed Theodore H. Brown. A senior professor at the Business School, he boasts one of the most renowned private libraries of first editions in the country. fI.eft to Rightj: Theodore Henry Brown, Pb.D., Proferror of Bzz.rine.r.r Slnfi.r1ir.r. Neil Hopper Borden, A.B., M.B.A.,' Proferror of Adrferlirifzg. Harry Rudolph Tordnl, S.B,, Pb.D., LL.D.,' Proferror of Bu.rineJ.r Admirziivraliozz, .. A-llvl -vi-vm. . ,v I T
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Page 32 text:
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ACCOUNTING Dignified, gentlemanly Professor Thomas H. Sanders, is affectionately known HS Mr, Chips of the Business School. His extensive experience in govern- Hient circles, the SEC, WPB, and Price Adjustment Board, particularly fits him for his course, Corporate Accounts and the Public. Born and educated in England and married in japan, where he lived for six years, Professor Sanders' gracious manner captured our hearts. This year, in recognition of his outstanding work, he became the first Faculty member of the B School to be appointed Dickinson Lecturer. Particularly good for those of us who aspire to be comptroller or treasurer was the course in Financial Accounting taught by Professor Wiiidsor A. Hosmer. Reserved and professorial, the Judge is particularly interested in small business and in fitting young men for accounting duties. Fond of fishing and the outdoors, he has done much authoritative work on the utiliza- tion of national forests. rofessor Clarence B. Nickerson, ex-boxer from Forceful, philosophical P Boston College, expounded on the elements of Industrial Accounting. Prac- ticing his thoughtful ideas on the dangers of specializing too soon, likeable Nick tries to embody in his course the beauty of the big picture . Witty Professor Nickerson has the reputation of being a wonderful story teller, and apart from his many interests professionally, he is devoted to his family and church. QI.eft to Rightj' ll i11z!.rm' Arnold I-l0.vmw', AB.. M.l3.A.,' Pr'r1fe.v.rw' af Bll.l'fll:?.l'.l' Af ' ' 'L Cl ' 11'e Bwlllef Nickw'.uo11, D.C.5'.,' Proferroi' of At't'0lHllfHg. Tbofmrr zmnmlmlfwl. me 4 3 Henry S,1,1,Je,-L,-. M.C0,,,,J Pb,D,,- Pr0fe.a1rm' of At't'flllllfj7lg and Dicleimmz Lerllrrer. l . l I S r 5 l
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