Harvard Business School - Yearbook (Boston, MA)

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MARKETI G Integration , broad outlook , big picture - buzz words all. Never- theless they recall to mind the philosophy which permeated our second year. In Marketing, as well as in Administrative Policy and Production, we were encouraged to examine a business area as a whole and then relate that area to the overall functioning of a business organization. The highly interesting course in Advertising, its applications, value, and media, is ably directed by Neil Hopper Borden. Although a happy family man with progeny ranging from Mt. Holyoke to kindergarten, Professor Borden is quite active in local community affairs. Aptly called Dean of American Advertising , he is the author of numerous books, and his most famous treatises are revered as bibles in their field. The ferocious atten- tion to detail evident in his writing carries over to the classroom where cases are ruthlessly drawn and quartered. Quiet, respectable Harry R. Tosdal taught us the art of Sales Management - emphasizing always that what we absorbed would prove most useful, not upon being graduated, but five or ten years hence. In this Norseman we recognized an authority unsurpassed in his field, who with cold, penetrating keenness dissected and made clear the subtle science of selling and the effect- ive generalship of a sales organization. Mentor of Statistical Control and Market Analysis is humorous pince- nezed Theodore H. Brown. A senior professor at the Business School, he boasts one of the most renowned private libraries of first editions in the country. fI.eft to Rightj: Theodore Henry Brown, Pb.D., Proferror of Bzz.rine.r.r Slnfi.r1ir.r. Neil Hopper Borden, A.B., M.B.A.,' Proferror of Adrferlirifzg. Harry Rudolph Tordnl, S.B,, Pb.D., LL.D.,' Proferror of Bu.rineJ.r Admirziivraliozz, .. A-llvl -vi-vm. . ,v I T

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CLeft to Rightj: Ben Alexei Lindberg, M.E,,' Arroriate Profeuor of Bufiners Adminis- tmlion. Sterling juliur Livingflon, B.S'., D.C.S.,' Arriximzl Proj'eJ.ror of Bfuinerr Adminirtraliorz. Howard Thompson Lewir, AM., LL.D.,' Proferxor of Markeling, john Godfrey McLean, S.B., D.C.S.,' Arfiffarzf Proferror of Burirzeu Adminirlmiion. PRODUCTIO Assistant Professor john G. McLean analysed the manufacturing process in relation to the other aspects of business - marketing, finance, and control. To a considerable extent, Advance Production Problems made us specialists in five industries: furniture, textiles, plastics, electronics, and steel. Highly- interesting field trips, coupled with notes on each industry provided the back- ground which enabled us to make production decisions with the confidence which springs from practical knowledge. In Procurement, Professor Howard T. Lewis and Assistant Professor Sterling J. Livingston developed the basic principles upon which sound procurement policy and its administration are based. Humor was their catalyst, so, we quickly learned that the procurement function is a critical element in the busi- ness process. In Personnel Administration with Professor Lindberg, we studied the selec- tion, motivation, and guidance of people in an organization toward the goal of teamwork. The development of managerial tools and their effects on workers and supervisors was considered. Personnel Administration stressed the inter- relation of function and objectives of a personnel department with other line and staff departments. 26

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l il Nl fLeft to Rightj : Milton Peerf Brown, II, SB., M.B.A.,' A.rJi.rlar1l Profeiiror of BllJj7lL'.l'.l' Admizzirlralion. Malcolm Perrine McNair, A.M.,' Profermr of Mmfleeling, Elizabelb A bball Burnham, A,B.,' Arfiffanl Profermr of Br1.fine5r Adminirlmlion. RKETI G Outdoorsman Malcolm P. McNair analysed retail stores large and small to show us the ins and outs of Retail Distribution. Possessing an infectious sense of humor, genial story-telling Professor McNair is a prolific writer and speaker. For many years he was Director of the Bureau of Business Research at the School. Apart from his business activities at the School and in outside directorships, expert hunter and fisherman McNair has a camp in Maine - accessible only by a fourteen-mile canoe trip. Ably assisting Professor McNair in Retail Distribution is young, dynamic Milton P. Brown. jovial, well-informed Milt won his M.B.A. here in 1942 and began his teaching career as research assistant to Professor McNair. Although currently absorbed in an extensive program of research on Branch Stores, Professor Brown still finds time to enjoy his island camp on Lake Kezar, Maine. Miss Elizabeth Abbot Burnham, Assistant Professor of Business Administra- tion, is presently the only woman on the active staff. Although she has been known to conduct classes here, her main job is the teaching of Retail Distri- bution in the Management Training Program at Radcliffe. 28