Harvard Business School - Yearbook (Boston, MA)

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CLeft to Rightj: Ben Alexei Lindberg, M.E,,' Arroriate Profeuor of Bufiners Adminis- tmlion. Sterling juliur Livingflon, B.S'., D.C.S.,' Arriximzl Proj'eJ.ror of Bfuinerr Adminirtraliorz. Howard Thompson Lewir, AM., LL.D.,' Proferxor of Markeling, john Godfrey McLean, S.B., D.C.S.,' Arfiffarzf Proferror of Burirzeu Adminirlmiion. PRODUCTIO Assistant Professor john G. McLean analysed the manufacturing process in relation to the other aspects of business - marketing, finance, and control. To a considerable extent, Advance Production Problems made us specialists in five industries: furniture, textiles, plastics, electronics, and steel. Highly- interesting field trips, coupled with notes on each industry provided the back- ground which enabled us to make production decisions with the confidence which springs from practical knowledge. In Procurement, Professor Howard T. Lewis and Assistant Professor Sterling J. Livingston developed the basic principles upon which sound procurement policy and its administration are based. Humor was their catalyst, so, we quickly learned that the procurement function is a critical element in the busi- ness process. In Personnel Administration with Professor Lindberg, we studied the selec- tion, motivation, and guidance of people in an organization toward the goal of teamwork. The development of managerial tools and their effects on workers and supervisors was considered. Personnel Administration stressed the inter- relation of function and objectives of a personnel department with other line and staff departments. 26

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PRODUCTIQN Combining labor relations, factory man- agement, manufacturing, procurement, and personnel administration, the production area proved to be the main interest of more second-year men than any other field. This was a tribute both to the professors teaching production and to the field's vital importance to the business process. It is said that Manufacturing is the philosophy of a man. The man, Professor Qeorges Doriot, has definite and practical ideas. He is alive, dynamic, perpetually inquisitive. Products and the men who make them interest him. Looking at a chair he would say, Think how crude this is. You must ask yourself, 'I-Iow can I make it better? How can I make it Cheaper-yet more beautiful?' These are the questions of the manufacturer. There were no lukewarm reactions to the General . Many thought him terrific, a -few thought clipping the New York Times worse than nonsense. All agreed, however, that this forceful, firm, creative man embodies the qualities of a success- ful manufacturer. So rapid has been the growth of union P0Wer in the last decade that few men have been able to study union-manage- ment disputes objectively. Insight, natural Pfltlence, and long experience as an ar- bitrator have made Professor Benjamin Selekman such a man. He searched behind the foreground issues of each dispute for the essential relationship established by the Company and the union. And he sug- gested a solution: the structuring of a S0L1nd company - union relationship day by day. To an extent equaled in no other course, ffHQh.Case in Problems of Collective Bar- Salning became an experience. We felt the words and motives of each principle. SO compelling, in fact, were Professor Selekman's analyses that men often left RO0m 100 deeply moved by his sincerity. Gearger Frederic Dariol, B.S., M.E., L.H.D.,' Profarror of Indllrlrial Management, ' b Q ' BPl7j:1II7fll Morrif Selekmazz, SB., Pb, DU' Kirrieiu Profeyror of Labor Relaliom,

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MARKETI G Integration , broad outlook , big picture - buzz words all. Never- theless they recall to mind the philosophy which permeated our second year. In Marketing, as well as in Administrative Policy and Production, we were encouraged to examine a business area as a whole and then relate that area to the overall functioning of a business organization. The highly interesting course in Advertising, its applications, value, and media, is ably directed by Neil Hopper Borden. Although a happy family man with progeny ranging from Mt. Holyoke to kindergarten, Professor Borden is quite active in local community affairs. Aptly called Dean of American Advertising , he is the author of numerous books, and his most famous treatises are revered as bibles in their field. The ferocious atten- tion to detail evident in his writing carries over to the classroom where cases are ruthlessly drawn and quartered. Quiet, respectable Harry R. Tosdal taught us the art of Sales Management - emphasizing always that what we absorbed would prove most useful, not upon being graduated, but five or ten years hence. In this Norseman we recognized an authority unsurpassed in his field, who with cold, penetrating keenness dissected and made clear the subtle science of selling and the effect- ive generalship of a sales organization. Mentor of Statistical Control and Market Analysis is humorous pince- nezed Theodore H. Brown. A senior professor at the Business School, he boasts one of the most renowned private libraries of first editions in the country. fI.eft to Rightj: Theodore Henry Brown, Pb.D., Proferror of Bzz.rine.r.r Slnfi.r1ir.r. Neil Hopper Borden, A.B., M.B.A.,' Proferror of Adrferlirifzg. Harry Rudolph Tordnl, S.B,, Pb.D., LL.D.,' Proferror of Bu.rineJ.r Admirziivraliozz, .. A-llvl -vi-vm. . ,v I T