George Wythe High School - Chancellor Yearbook (Richmond, VA)

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Mr. Edward Wayne, the assistant manager of Sears, points out Mr. Kelly Davik, manager of J. C. Penney, Inc., demonstrates to Paul Casey, a DE student, the merits of his products. the correct selling procedure to employee Patsy Williams. Mrs. Helena Lawrence, Joyce McCormick and Rodney Cyrus fill one of sixteen baskets donated by DE students for needy families. 71

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70 Mrs. Helena Leontuck Lawrence B.S., Richmond Professional Institute Mrs. Patricia Daniel Wenger B.S., Richmond Professional Institute Irvin Temple contemplates a retail problem as Mrs. Helena Lawrence writes the formula on the board. Distributive Education Retailing Careers Evolve Through Class and Club Future leaders in marketing and distribution were developed in the Distributive Education Department. Its functions were tritorm—class, club, and job. Classroom instruction provided basic knowledge. Students learned correct procedure for interviews, selling, marketing, and merchandising. Realizing that not only skill but also social intelligence was vital, D.E. pupils studied methods for improving personal traits and civic consciousness. This active chapter of the Distributive Education Clubs of America promoted knowledge of success- ful careers in the competitive enterprise system. Members took field trips in which they explored Richmond business districts. They also heard speak- ers accomplished in their business careers. Finally, the student applied his knowledge in on- the-job training. Earning both high school credits and salary, he entered a merchandising career as a student employee. Therein, he gained experience to advance as a skilled and competent adult. Donald Newcomb, candidate for president of the National DE club, speaks to Mr. James Hocan, Jr., DE coordinator, about a scholarship.

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