Freed Hardeman University - Treasure Chest Yearbook (Henderson, TN)

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Impact leaders Jeff Johnson and Tim Russian detector Arkady Shevchenko Miller lead groups of students who visit speaks to the guests gathered for the area congregations to conduct church Advisory Board's S100 Beneht Dinner. services. Joe Glisson, Assistant in - Advancement Tracey Taylor, Assistant I Director of Public Information I l Dr. JK Walker Whittle, Director of Alumni and College H i Relations Jess Wilcoxson, Assistant in - Advancement X Take a dollar wherever you can is David Short's philosophy. In this picture David wrests a dollar from Hoyt Kirk. INSTITUTIONAL ADVANCEMENT 127

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lnstitutional Advancement As the words suggest, institutional ad- vancement has to do with pushing Freed- Hardeman College forward. lt is done through three departments - development, alumni relations, and public information. Development is concerned with raising funds and friends. The funds are used for capital expenditures, general operating ex- penses, and endowment. The Agenda for Action Campaign con- cluded successfully December 31, 1986, raising a total of 39.1 million. The base goal of the campaign had been S4 million and the challenge goal, S7 million. The campaign was divided into 14 constituenciesg one of which was nearly S3 million, one was almost S2 million, and two others exceeded S1 million. Funds are raised through commitments acquired by direct solicitation, by telephone and by direct mail. Other methods include planned giving - annuities, estate planning, wills, etc. The college depends greatly on its 12,000 alumni for help. The work of this area ad- vances the college through those who have attended Freed-Hardeman at least one term. One of the major goals of the Office of Alumni Relations is to keep the alumni in- formed of the changes in the college and the changes occurring in the lives of former stu- dents. Another goal of the office is to keep an update on changes of address. Other functions of the office are to plan class and other reunions. At Homecoming each year, reunions fall into five categories - 5-year, 10-year, 20-year, 25-year, and 30-year. The 40-year reunion is scheduled each year on Tuesday of Lectureship week. The 50-year reunion is scheduled for the summer. Special club reunions are sched- uled at Homecoming and during Makin' Music. Another function of the alumni office is to have an annual fund drive for the college. The alumni gave or committed a record S2 million plus in the Agenda for Action Campaign. Public Information deals with the promo- tion of Freed-Hardeman through news arti- cles for the media, F-HC Today, all other publications of the college for public con- sumption - pamphlets, newsletters, bro- chures, programs of events, etc. - and advertising. Stories about students are abundant. A news item about enrollment goes back to their hometown paper. Also, any special achievement or honor is newsworthy back home and on campus. Special faculty achievements and honors are reported to the media, as are special 126 INSTITUTIONAL ADVANCEMENT announcements of changes occurring at the college, such as personnel, fund drives, and improvements. It is important that the local public be informed of the progress of the college. F-HC Today is a quarterly tabloid mailed to alumni, friends, and prospective students. Circulation totals approximately 23,000 This publication is designed to keep alumni and friends informed as to the happenings within the institution as well as to the lives of the alumni. The staff of the advancement area in- cludes: J. Walker Whittle, director of alumni and college relationsg Jess Wilcoxson and Joe Glisson, assistants in advancement, and Tracey Taylor, assistant in public informa- tion. New to the staff this year was David Director of Alumni and College Relations J. Walker Whittle often presents certihcates or awards to deserv- ing alumni of Freed-Hardeman. Short who became the director of develop- ment in February. He had previously served as the director of public affairs at Interna- tional Bible College in Florence, AL. The Advisory Board's annual benefit din- ner is hosted each year in December. Funds from the dinner go toward the operating budget of the college. The Development Council is another group of supporters who raise funds for the college. This group is composed of persons who give a minimum of S1000 annually to the college. They meet each year in April for a dinner. Also assisting in a volunteer capacity is the Alumni Board. This group sponsors the alumni awards that are presented each year at Homecoming. li' is S-PD ks M, Director ot' Development David Short speaks to the Development Council, a group of college supporters, at their annual dinner.

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LeAnn Beam, secretary in the Financial Aid Office, works with students on work-study, scholarships, and loans. 128 ADMISSIONS Charles Corley, Asszktant Director ot' Admissions Susan Edmonds, Admissions Counselor Doris B. Maness, Dkector of Financial Aid 7 ' Frank McMeen, Associate Director of Admissions o, Paul Pinckley, Director of Admissions Daniel Sorrel Admissions Counselor