Fordham University School of Business - Aries Yearbook (New York, NY)

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Howard Sawyer o Mcrsteller, Rickard, Gebhardt and Reed, lnc. pt llth ANNUAL STUDENT MARKETING CONFERENCE The Fordham Collegiate Chapter of the American Marketing Association was the host of the llth Annual Student Marketing Con- ference, on April 19th. The Conference, whose theme was Marketing Management, Keynote ot the 6O's, was held in the Campus Center. Students from 21 colleges attended the seminar. The speakers, among the most

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R. G, K. Anson Dr. Claire Corbin An executive from Colman, Prentis 8. Varley, International Moderator of Fordhan1's Chapter Booz, Allen 8. Hamilton prominent men in the marketing field today, included Edward S. McKay, Manager of Market Services Administration Operations of General Electric, Maxwell Ule, Senior Vice-President of Kenyon and Eckhardt, Inc., Conrad Jones, Vice-President of Booz Allen 81 Hamilton, Burns Roper, Vice-President ot Elmo Roper and Associates, Howard Sawyer, Vice-President of Marketing Services of Marstella, Rickard, Gebhardt and Reed, Inc., Emil Mogul, President of Mogul, Williams and Saylor, Inc., and R. G. K. Anson, Market- ing Director of Colman, Prentis and Varley International. Addresses were also given by Rev. Philip E. Dobson, S.J., Dean of the School of Busi- ness, Cy Chaiken of Bennet Chaikin, Presi- dent of the New York Chapter of the A.M.A. and Chairman of the Conference. The success ofthe affair was accomplished through the efforts of Dr. Claire Corbin of the Marketing Department and the Fordham student members of the A.M.A., downtown and campus. Dr. Corbin, who gave the clos- ing address complimented the cooperation received from the Fordham students and the participating colleges. A luncheon was held for visiting faculty members and a student representative from each school. 1 M Emi ogul Burns W. Roper Elmo Roper and Associates Time out fo 193 I, prizes ii I .U-in Q .- i .