Fordham University School of Business - Aries Yearbook (New York, NY)

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bf Carol Murphy President Fordham's Alpha Epsilon Chapter of Gam- ma Alpha Chi, the National Professional Ad- vertising Fraternity tor Women, traveled to Ohio State University and returned with the Third Place Award in the nation-wide Bea Johnson competition. Under the guidance ot Professor Albert Ro- mano, its Moderator, and Carol Murphy, Presi- GAMMA ALPHA CHI First row: P. McGovern, A, Fallon, C. Murphy, L. Mueller, E. Eder. Second row: E. Coleman, M. Cumella, A. Stypinski, C. Pilkowskas, M. Sheridan, l. Ringer, C. Quinn, B. Higgins, V. Murray. dent, the activities sponsored by Gamma Al- pha Chi are centered about the Father-Daugh- ter Buttet, the Mother-Daughter Tea and Fash- ion Show and a Variety Show. Gamma Alpha Chi also participates in the Career Conference, sponsored by the Advertising Women ot New York. In addition, the chapter provides pub- licity services for various school organizations and activities.

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BETA ALPHA PSI The Alpha Omega Chapter of Beta Alpha Psi is the Fordham Chapter of the National Honorary Accounting Fraternity. Its member- ship is open to Junior and Senior accounting maiors who have maintained high scholastic grades in all subiects and distinguished grades in accounting. The fraternity officers: Paul Epperlein, Presi- dent, Jim Power, Vice-President, Ray Cisneros, Treasurer, and Jim Keaveny, Secretary. With the assistance of Professor Edward Marek, Fac- ulty-Vice-President, the fraternity planned and executed an active program for the year. This year's program included fourteen for- Top row: Joseph Dio Guardi, Robert Mickler, James Kelly, George Gordon, Richard Robbins, Manfred Heinzeller, John Rhodes. Bottom row: Thomas Floody, Stephen Chung, Raymond Cis- neros, James Hughes, Carl Strobl. Beta Alpha Psi members discuss debits credits at an informal gathering. and mal meetings with guest speakers, three parties and one ceremony at which new members were inducted. Paul Epperlein President 'xr ' MM.

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ALPHA DELTA SIGMA Joseph Forte President Frst row Robert Schertzer, Raymond Walsh, Lenord Rosenbaum. Second row: Allen Formichella, Thomas Gray, George Sloane. Alpha Delta Sigma is an honorary, profes- sional fraternity for college students interested in advertising or some related field. More spe- cifically, its purpose is to promote a keener un- derstanding of what advertising is and should be. Additionally, it serves as a medium of contact between students and members of the business world. ADS was formed in 'l9l3 at the University of Missouri and has grown so that it is now a national organization composed of fifty-one active undergraduate chapters and ten active alumni chapters throughout the country. Every odd numbered year, a national con- vention is held to discuss policies and progress of the fraternity. Awards are given annually First row: Eugene Mitchell, Bruce Whyte, Joseph Forte, Bernard Ccvais, John Neef. Second row: Arthur Martin, John Hauf, John Balco, Val Cerutti, Carlos Nazario, Joseph Alberti, Donald Tanguay for chapters reporting the best progress, ac- tively and efficiency, as well as awards in cer- tain areas of activity. Some of the main activities of the Ben Duffy Chapter of ADS in the past year have been: A radio program on WFUV depicting advertising as an Economic Necessity , Distribution of Careers , an aid to all iob-conscious seniors throughout the University, Opportunities to meet professional members to discuss adver- tising and its possibilities as a career, A field trip through BBDO, one of the largest advertis- ing agencies in the world, And finally, the for- mation of an advertising workshop to promote ll Marketing as a maior and 2D public service advertisements.