Fordham University School of Business - Aries Yearbook (New York, NY)

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Third row: John Bonani, Thomas Boxley, D. Rimmer, Val Cerutti, Thomas Koppinger, Paul Mori- arty, Louis Gonzales. Second row: Eugene Mitchell, John Hauf, John O'ConneII, Bruce Whyte, Arthur Martin, John W. Neef, John Balco. First row: Joseph Berhalter, Bernard Co- vais, Donald Tanguay, Joseph Alberti, Joseph Forte, Carlos Nazarrio. Leonard Rosenbaum President - City Hall Don Tanguay Vice President - Campus AMERICAN MARKETING ASSOCIATION The American Marketing Association, func- tioning as the right arm of the marketing de- partment, endeavors to familiarize students with the many facets of today's highly sales oriented economy. During the year, the mem- bers of the organization have had the oppor- tunity to be addressed and informed by pro- fessions in the field. Through these contacts, a substantial bridge has been erected between classroom theory and practical business opera- tions in such fields as, sales, marketing re-

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SOCIETY ing give the students a chance to make valu- able contacts. Two field trips are sponsored each year to points ot interest. A visit to IBM and a trip for a look at a modern data processing machine were among the most interesting. The get to- gether party and a number ot socials round out the schedule . . . The Annual Dinner Dance is the highlight of the year. Mr. Philip Steinborn presides over the group as moderator. James Keavney President-City Hall f a

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search, advertising, merchandising, and traffic management. The activities for the year included, several Marketing Seminars, monthly club meetings, and panel discussions, the obiect of which was to brief students on current marketing trends. The association's sincere thanks and appre- ciation must go to Dr. Claire Corbin, modera- tor, and Lenny Rosenbaum, president, whose diligent guidance and coordination have made this year's activities the most successful since the organization's inception. First row: Margaret Sheridan, Kathy McGuinness, Pat Ragone, Dr. Claire Corbin, Leonard Rosenbaum. Second row: Alan Daly, Lorraine Mueller, Carol Murphy, John Philbin, Roger Schertzer, Raymond Bardwil, William Foy, Robert Meschi. Third row: John Kearns, John Walsh, Thomas Gray, Allan Formichella, George Sloane, Edward Garafalo. l59