Fordham University School of Business - Aries Yearbook (New York, NY)

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' . A1 pha Dena sigma Front Row: M. Russillo, E. Clarke, D. Gaydos, J. Cum- ella, R. Astoreca. Back Row: J. Hickey, R. Mase, C. Walsh, J. l-lultgren, C. Drakopoulos. Front Row: Clark, J. Bardi nel-la, H. Forgione, Dempsey. Second Row: D, Sarka, G Cresentini, J. Dolan, T Quinn, D. Sullivan, R. Sau- mell. Back Row: E. Carroll W. Kegan, J. O'Brien, M. Campbell, J. Burke. Donald P. Gaydos President l 62 The branch ,of Alpha Delta Sigma functioning at Fordham has as its main purpose the achievement and operation ot a program designed to instruct the student in the application of advertising theory to practical advertising experience. All the members of ADS are associate members either of the Advertising Federation of America or the Advertising Association of the West. ln addi- tion, each chapter sponsors activities peculiar to the chapter. The Ben Duffy Chapter of ADS at Ford- ham University publishes a monthly paper called Rampages. Fordham's chapter was also awarded the Lineage Award and the Eldrifge Peterson Award for the aca- demic year l957-1958, Those awards are granted to the ADS chapter in the New York area which sponsors the greatest number of activities. One of these activities is the presentation of an annual Fashion Show held in conjunction with GAX. 1 'ZBHfAKi

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F' , HF Z3 W? Lf' '-- 'gay 'Q QE f ,X 1 s ,Wwe S1 2 , 41? VJ' ' 41e ' inf: Front Row: E. Eder, C. Murphy, M. Cumella, L. Daly, E. Coleman. Back Row: A. Stypinski l Lynch B Higgins C ulnn J. Quadrino, D, Buffa, l.. Mueller, M. Sheridan. Gamma Alpha Chi Gamma Alpha Chi, the National Professional Advertising Fraternity for Women, was founded at the University of Missouri in l92O. lt was not until i953 that a chapter was established at Fordham. Under the untiring efforts of its moderator, Professor Albert Romano, the Alpha Epsilon Chapter has climbed the stairs of success, At the National Convention held at Indiana University in l958, Ford- ham's chapter in nationwide competition with other colleges, won the Bea Johnson Achievement Cup for the second consecutive time. This cup was presented to the Alpha Epsilon Chapter as a result of activities such as the annual fashion show, Mother-Daughter Tea, the Career Conference sponsored by the Advertising Women of New York, and participation in promoting Ad Week. The Bea Johnson Award.

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O'Mai1ia. Business Club The O'Mailia Business Club, for many years, has been a source of information on current business topics. Members are addressed at the bi- weekly meetings by leaders in commerce and industry who answer questions and discuss matters of interest to students. Guest speakers are usually former Fordham students who 'have made their mark in the business world. Often, movies are shown and demonstrations given in order to keep the student abreast of current events, and at least once a year, a field trip to some large company is held. 1 Among the guest speakers this year was Mr. John Sheridan, Director of the General Accounting Department at American Machine and Foundry Corporation, who spoke on the mergers-and subsequent growth of his company over the past ten years. The Club was also honored by the appearance, as speaker, of Benedict T. Harter, Controller for American Cable and Radio Corporation. Mr. Harter, who is chairman of the Board of Governors of the School of Business Alumni Association, spoke on the Fordham reputation in the business world and the benefits to be reaped by Fordham graduates, based on that reputation. As is the custom, both speakers lectured for thirty minutes and held a fifteen minute question and answer period. 'SW ll .nr- 'T' JJ Front Row: P. Everich, D. Berry J. McDermott, A. Herold, J. Mansfield. Back Row: P. Mohlenbrok, H. Monaco, D. Kennelly, J. Fay, J. Kirch, B. Riggin, B. Broome, G. Lutz, T, Stanford. fvrzrr ' Fjl?reQm'eetin'g Conferences V