Fordham University School of Business - Aries Yearbook (New York, NY)

Page 206 text:

Front Row: Iohn Kean, John Graham, Francis Reilly, Eugene Kane, Donald Dolan, Thomas Kelley. Middle How: William Brennan, Edward Driscoll, Richard Paitz, William Ticho, Robert McNiif, Richard Tramontozzi. Back Row: Patrick McGrath, Benjamin Thomas, Eugene Kane President Albert C. Romano Moderator Richard Williams, William Liptach, Anthony Kaspar. w . i JNNGP? The Ben Duffy Chaptef?Eilpha Delta Sigma, is one of the few organizations that unite male students offfhe Campus Division, Downtown Day and Down- town Evening Divisions of the School of Business in one common drive. The purpose of Alpha Delta Sigma is to bridge the gap between Industry and Edu- cation in the Advertising Profession. This bridging of the gapi' has been accomplished over the past year under the guidance of Professor Albert G. Romano, faculty adviser, and the fraternity's duly elected officers: Eugene R. Kane, President, James Sweet, Assistant Presi- dent, Santo Campagna, Treasurer, Donald Dolan, Corresponding Secretary, and Thomas Kelley, Recording Secretary. The actual bridge between Industry and Education has been constructed by the following activities and functions: participation in National Advertising Recognition Week, with advertising in the major media, free publicity and public relations, participation in a nation-wide competition for a Newsletter, our entree being known as Rampages.v A joint Fashion Show with the Alpha Epsilon Chapter, Gamma Alpha Chi, the first such venture of its kind at Fordham. In years to come Alpha Delta Sigma will undoubtedly grow into one of the main foundation block of Fordham's honorary extra-curricular organizations. 204

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The prime function of the Marketing Society is to bring the student into direct contact with the broad field of Marketing. This is accomplished in several ways, particularly through guest speakers. Speakers are invited on the basis of their extensive experience in the marketing world. In this manner, the Society members are made aware of the problems awaiting them in their chosen profession. Since the Society is a joint Downtown and Campus organization, officers were elected to handle the re- spective divisions. Downtown, the presidency was held by James Slear, while Annette Cross took the post of secretary-treasurer. On the Campus, Thomas Kelley was president, and William Kearney secretary- treasurer. Advising bothbranches of the Society was Mr. Albert G. Romano, who was faculty Moderator. Among the speakers appearing before the Market- ing Society, was Brigadier General Edward BQ Cal- lant, Deputy Chief of the Army and Air Force Post Exchange Service. He delivered a most interesting and informative lecture on the operations of the post exchange service, both in the United States and abroad. A symposium was held in the Spring semes- ter, dealing with Careers in Selling. Speakers from the Sales Executives Club of New York included Mr. Ralph H. Fisher, Mr. Harry C. Anderson, Mr. Could B. Kardashian, and Mr. Michael Katz. CITY HALL CIUB t Sales lecture by a guest speaker James Slear President Front Rows Lorraine Curtin, Ann Lagan, Aileen Hughes, james Slear, Annette Gross, Mary Kay McAllister, Patricia Fleming Back Row: Robert Biemer, Joseph Murray, Rosemary Lombardi, Kay Burke, George Large, Lester DePol, Donald Fairbanks -'san-44: vf.w:.-1.

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